TEN answers that turn Your visitor in to Your Customer.
by :
Radhika Venkata
You know... Before purchasing your product a person comes to your order page minimum of 7 times? Nodody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that fulfil their needs.Before buying they get so many questions in their mind.If you answer these questions, sure they will become your potential customers.****1.What did I get from your product?**** List out the benefits on your order page. If you don't have a seperate order page and order link is on the sales page itself, then put a small red box just above the order link and highlight two or three of important benefits of your product. You can also keep your order link like 'Click here to see how I earned $455 from $25 with MY Proven Formula'. Above is far better than just old, plain and dumb link like 'Click here to Order'. Don't you think? ****2.For how much I get it?**** People are more concern about how much they are gonna spend on your service. They compare the price and features of your product to other product's features and price. So have a look around how your competitors are selling. Keep your price bold. Manytimes I myself scroll the page up and down to look how much that particular product costs. ****3.Why should I get it from YOU?**** Good question. If there are twenty people selling same type of product it will become your responsibility to explain the unique features of your product. For example you are selling web hosting packages. Offer Live support for certain hours for your customers. Your clients love to get Instant help from your help desk. If you are selling an ebook offer free upgrades. Show the list of previous upgrades if you have. This gains the confidence of your visitor that you are really holding on to your words. ****4.What benefits did I get if I buy your product?**** Always and always remember to list out and make prominent of the benefits they get from your service. Most of the sales letters are few meters long and are whole lot of paragraphs. People doesn't have time to spend lot of time at their first visit. If a person comes to your web site from a search engine, he just scroll down and get the idea of what you have. So be prepare to put some prominent boxes with the benefits and main features. Use bullets or arrows with clear space in between the lines. ****5.What is the purpose of the product? How it works?**** If you reading the above question, it should be flashed to your mind that people like a demonstration of your product.
You know... Before purchasing your product a person comes to your order page minimum of 7 times? Nodody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that fulfil their needs.Before buying they get so many questions in their mind.If you answer these questions, sure they will become your potential customers.****1.What did I get from your product?**** List out the benefits on your order page. If you don't have a seperate order page and order link is on the sales page itself, then put a small red box just above the order link and highlight two or three of important benefits of your product. You can also keep your order link like 'Click here to see how I earned $455 from $25 with MY Proven Formula'. Above is far better than just old, plain and dumb link like 'Click here to Order'. Don't you think? ****2.For how much I get it?**** People are more concern about how much they are gonna spend on your service. They compare the price and features of your product to other product's features and price. So have a look around how your competitors are selling. Keep your price bold. Manytimes I myself scroll the page up and down to look how much that particular product costs. ****3.Why should I get it from YOU?**** Good question. If there are twenty people selling same type of product it will become your responsibility to explain the unique features of your product. For example you are selling web hosting packages. Offer Live support for certain hours for your customers. Your clients love to get Instant help from your help desk. If you are selling an ebook offer free upgrades. Show the list of previous upgrades if you have. This gains the confidence of your visitor that you are really holding on to your words. ****4.What benefits did I get if I buy your product?**** Always and always remember to list out and make prominent of the benefits they get from your service. Most of the sales letters are few meters long and are whole lot of paragraphs. People doesn't have time to spend lot of time at their first visit. If a person comes to your web site from a search engine, he just scroll down and get the idea of what you have. So be prepare to put some prominent boxes with the benefits and main features. Use bullets or arrows with clear space in between the lines. ****5.What is the purpose of the product? How it works?**** If you reading the above question, it should be flashed to your mind that people like a demonstration of your product.
- Live demo
- Pictures of the product- how it works
- Trial download
- Free sample
- Help files
- Help desk
- Frequently asked questions
- Support email
- Community forums