Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.
Anatomy Of A Web-Advertising Campaign CreditsProduced by MRPwebmediaExecutive Producer Jerry BaderWritten By Jerry and Josh BaderDirector of Photography and Visual Design Josh BaderDirector of Audio and Music Composer Simon BaderSEO G...... Source : Strategies of Advertising Pg. 59
Video Microsites - The Brand Story Campaign Solution Done correctly, an audience will relate and identify with the characters presented, the language used, and the performance delivered, with each element enhanced and embedded in memory by visual and n...... Source : About Branding Pg. 34
Which Website Visitors Are Potential Clients? In the final analysis its all about communicating your emotional value proposition using your most important venue, your website delivered in the most engaging, informative, and memorable manner tha...... Source : Guide To Marketing Pg. 168
Your Website As Persuasion Machine There are many fine technologies available that allow you to dialogue with customers over the Internet, but real conversations are sloppy, frustrating, rambling exercises in point-counterpoint discuss...... Source : Guide To Marketing Pg. 170
The Brand Story Web Marketing Process Marketing communication is not about research, technology, or statistics its about people and the underlying emotional needs your brand satisfies - therein lies the basis upon which you build your ...... Source : About Branding Pg. 35
8 Brain Branding Website Techniques Part I The more we understand how the brain works, the more we know decisions are emotionally based.For the next four brain-branding concepts see 8 Brain-Branding Web Presentation Concepts, Part II.... Source : Website Branding