Robert Middleton, the owner of Action Plan Marketing, has been helping Independent Professionals be better marketers since 1984. On his web site ActionPlan.com find valuable resources, products and programs for attracting more clients. Get a free copy of his Marketing Plan Sart-Up Kit.
Prove Youre The Solution Once you have your prospects attention and interest, prove you can produce results through carefully crafted Success Stories that are hard to ignore... Source : Guide To Marketing Pg. 235
Persuade With Logic, Evidence Or Authority? By using all three means of persuasion, dont you think the prospect will be much closer to signing your contract?Whether youre trying to persuade your wife why red rocks turn black in the Narrows o...... Source : Guide To Marketing Pg. 236
Four Key Elements Of Persuasion Stick to the fundamentals of marketing persuasion Familiarity, Attractiveness, Clear Benefits and Trustworthiness. Youll do a lot better than people who are betting on the latest marketing gimmick... Source : Guide To Marketing Pg. 236
Your Flagship Product Find a way of developing something that stands out from everything else and youre on your way.Whats your flagship product going to be?... Source : Guide To Marketing Pg. 237
Combatting Skepticism The truth is, marketing is a process of presenting real value in an attractive, competent and compelling manner. In other words This is something you can do!... Source : Guide To Marketing Pg. 237
Turning Leads Into Appointments You can either sit by your phone and wait for referrals to call you call strangers who dont want to hear from you or you can methodically cultivate your prospects, moving them from Affiliation to F...... Source : Guide To Marketing Pg. 237
The Most Important Marketing Principle Find some aspect of networking, publishing or speaking that you can make your own, where you can express your authentic self, that you can have fun at, and youll get better results than you could po...... Source : Guide To Marketing Pg. 238
Finding Your Marketing Niche You wont be a marketing genius in a week or two, but youll be way beyond where you are now. So get out of your head, let go of the need to have things perfect, be willing to fail fast and just do it...... Source : Guide To Marketing Pg. 238
Setting Unreasonable Goals Imagine, Think, Opportunities, Commitment, Action I.T.O.C.A. Now thats a pretty bad acronym compared to S.M.A.R.T., but I promise you its a better formula for getting what you truly desire... Source : Guide To Marketing Pg. 238
Marketing Recipes Im now somewhere into my 500th week. One tactic, one recipe implemented consistently, can produce more results than you can imagine.So whats your marketing recipe action plan going to be?... Source : Guide To Marketing Pg. 238
