Visitors find websites in several different ways. One of the most popular ways is to do a search for a keyword phrase.
Therefore for you to have a chance to get some of that traffic you need to show up in the results on a search engine for as many keywords as possible. You do that by optimizing your website pages for as many words as possible.
The biggest error that many people make when optimizing their site it not targeting any specific keywords. Not only that but they really never understand what keywords people are searching for to start with.
Ignoring this is probably the biggest mistake you can make. You should be developing a keyword list that is hundreds or thousands of words in length. Then you should be optimizing each page each around an individual word and only that word or phrase.
You can become an Internet spy and look at some of the pages of your competition. Most of the websites that rank high on the search engines have done an excellent job of targeting individual keyword phrases.
If you want to know what it's going to take for you to get on those pages look at your competition. You should not copy them specifically, but you can use them to give you exact examples of what search engines are looking for in terms of an optimized webpage.
You may not be able to beat your competitors on some of the more competitive phrases, but you will be able to quickly get on page for lesser searched on phrases if you optimize a webpage for those.
These are known as longtail keyword phrases and can bring you excellent targeted traffic, as you get on page 1 for as many different ones as possible.
Setting up a webpage for a targeted longtail keyword phrase is very easy to do. Here are the things each page should contain.
1. Include your main keyword phrase in the title tag of your web page.
2. You should include your keywords in the meta tags for the description and keywords as well. Meta tags are not as important for the majority of search engines these days, but it doesn't hurt to at least list the keyword phrase that you're targeting for that page.
3. As you develop your webpage you should include headline tags and your primary keywords should be in the first headline tag (H1 tag).
4. In the text of your page you may also want to bold, underline or italicized some of the keyword phrases in the first paragraph, and in the last paragraph.
5. To round the page out include your keyword phrase one or two more times, including at the bottom of the page.
6. If there are any graphics on your web pages you can include your keywords in one or two of the alt attributes in the image tags.
7. Write your web pages for visitors rather than only considering the search engines. If you write unique high quality content you have a much better chance of getting traffic from the search engines.
In summary, the best way to go about optimizing your website for search engines and get as much free traffic as possible is to target specific keyword phrases and set up individual webpages around specific keywords.
These techniques can bring you a massive amount of regular targeted traffic.
Search engine optimization is an important part when it comes to internet marketing. With search engine optimization your website will receive a consistent flow of large pool of free traffic in vast amount which unquestionably will ends up into a big business. The five steps described below will give you a better idea about how to optimize a website to perform better in all of the major search engines. If you followed these steps properly you will find your website search engine position has improved significantly depending on you industry competition. Step 1 - Submissions Step 2 - Title and meta tags Step 3 - Monitoring Step 4 - Social book marking Step 5 –Testing
Step 1 – Submissions Where to submit: oSearch engines oWeb directories
Major search engines to submit Google.com | yahoo.com | Msn.com
Major web directories to submit 1.Yahoo (paid) 2.Dmoz.org (most important) 3.http://www.about.com/ 4.http://www.incrawler.com/ 5.http://www.jayde.com/ 6.http://www.wowdirectory.com/
Step 2 - Title and Meta tags Once you have planned and completed the website structure and content integration, now it’s turn for title meta and description. Unique and optimized title and meta tags are however more helpful in achieving higher search engine positions. Title: The title tag represents information of page and this can be in browsers header bar. Meta keywords: This include the targeted keywords for that particular page Meta description: The meta description shows on the SERP (search engine results page). It is used in describing the products/services you offer to your customers, you can describe specific pages within your website that shows in the search results page. You can describe your pages the way you want them to be seen by your visitors in the SERP (search engine results pages) Next is alt tags, Alt tags is a white hat SEO practice used commonly by search engine optimizers An example of alt tag:
Step 3 – Monitoring There are three basic things in the monitoring process. They are: Monitoring your search engine positions: You can go through the searches manually or you can use software like IBP to check your rankings or else you can use many online SEO tools like some of them listed here http://www.seocompany.ca/tool/seo-tools.html Monitoring Back Links Schedule weekly checks of how many backlinks you have and are your link partners still linking to you. Monitoring Changes in the Search Environment The last thing you will have to monitor is for changes with the search engines themselves. Visiting forums and subscribing to newsletters to keep you updated about search engines algorithm changes.
Step 4 – Social bookmarking The social bookmarking is used by many people to bookmark their pages and websites. Using the social bookmarking visitors can bookmark the sites listed in the social networking websites. The popularity of any websites in the social bookmarking world is gauged by most favorite websites among the visitors. The most bookmarked website obviously will get more traffic than any others website and it can also help improving your search engine ranking in major search engines. How does it work? In a social bookmarking system, visitors store lists of Webpage URLs, which they find useful. Often, these lists are publicly accessible, and other people with similar interests can view the links by category, tags, or even randomly. Some social bookmarking systems allow for privacy on a per-bookmark basis. Most bookmarking websites allows you to enter multiple tags for your web pages in order to be searched by the visitors that help social bookmarking visitors to get relevant and accurate search results for their keywords.
Advantages 1.Social bookmarking helps in promoting your website when any visitors marked your website. 2.It indirectly helps by building a brand. 3.Generates targeted traffic. Some important social bookmarking sites Dig.com | Blink |Del.icio.us |Digg |Furl |Google |Simpy |Spurl |Y! MyWeb
Step 5 - Testing You have created a great design and added SEO elements to your site. Now its time to see if all that hard work done has achieved the main goal of reaching the visitor and to convert them to a customer. oCheck for broken links : oOther script errors oEase in navigating site oVisual appeal of the site oPlacement of content oAre you easily able to find what you are looking for
You have created a great design and added SEO elements to your site. Now you should test your website for errors (i.e. 404 not found error, script errors etc.).
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