In 2007, with the publication of Day Job Killer, Adwords became a game of 'kill the competition'. Almost immediately, software systems and membership sites sprang up to help the advertiser track and conquer his competitors' ads. Unfortunately a lot of these memberships were very expensive.
So there were a lot of advertisers who could not afford those systems or maybe simply did not want to spend all of their time tracking, spying and tweaking in order to cover the cost of their membership. They began to look around for a new direction, and early in 2008 we saw the first hints that marketers were rediscovering something that they had previously considered dead - the content network.
If you have come to Adwords in the last couple of years, you may not know that the search and content networks were once united. Google separated them to give advertisers more control in the days when click fraud was common. Most advertisers immediately (and rightly) turned off the content network for their ads.
But times have changed. Click fraud is not the problem that it used to be. Google now closes the accounts of anybody suspected of 'invalid clicks'. This is a problem for site owners because it means that any malicious kid can put them out of business by clicking their ads over and over. But for the Adwords advertiser it means that the content network is usable again.
The content network has several advantages over the search network. First, the cost per click is generally lower. Second, you do not have to fight off the competition in the same way. Third, you have a lot more control - you can specify the exact sites where you want your ad to show.
The last of these points is vitally important. When you are advertising on the content network, always specify target sites for all of your ads. In fact you should go even further and specify the exact pages of the site where you want your ad to appear.
Just like with the search network, you need to avoid having people click when they are not really interested, and you do that by picking out pages that are very closely related to your product. For example if you are promoting a dog training ebook, you will want your ad on a site about dogs but only on the dog training pages.
It is also better to limit your advertising to sites that display their Adsense above the fold - that is, the ads are visible on the screen without scrolling down. Toward the top left of the screen is the hottest area, that's where you really want your ad to be.
There are so many ways to build a website that sometimes it can be confusing. The first thing you need to decide when building a website is, what is its primary purpose? Will you use your site only to build a list, will you provide content, do you want to generate passive income? These are all questions you want to answer before you begin to build your website. Once you decide what type of website you want to build, then choose the right tools. This will save you a lot of frustration in building a new website, and it's not really necessary for your to understand HTML in order to build an effective website.
1. Landing Pages Landing page builders are effective if you want to build a list. You can also use them to help you promote on sites like Google Adwords or Overture. Most of these sites require some type of landing page now because they won't allow you send your traffic directly to an affiliate program. You can use these tools to help you build landing pages for your pay per click campaigns. Landing Page Builder ?
Free tool to help you build landing pages. Google Publisher - Offers a free and paid version. The paid version allows you to create unlimited pages and add your Google Adsense publisher ID.
2. Content Pages Content will make your site sticky. This is especially effective if you choose to use some type of program like Google Adsense to monetize your site. The easiest way to make your site sticky is to use articles. Make sure that the articles you choose are valuable to your readers and solve a problem. You also want to choose keyword rich articles targeted to your market. Orwell - Use this tool to search the article directories. It will also format the articles in HTML for you, saving you hours of coding.
3. HTML Editors Choosing the right editor will determine how quickly you can get your site online. If you don't know how to write HTML, there are editors available to you that will do this for you. NVU - http://www.nvu.com - This site building tool is similar to Dreamweaver or Front Page. You don't need to know HTML to use it. Since it's open source, it's free. You can also use it on MAC and PC. Easy Web Page Creator - http://www.easy-web-page-creator.com/ - This free tool will allow you to create web pages with a few clicks of your mouse.
4. Content Management Systems If you plan to build a content rich website, you will find a content management system to be the best choice. With a few clicks of your mouse you can totally change the look of your site. It's also much easier to add and organize content. The most important aspects of a content management system are ease of use and search engine friendly. Open Source CMS - http://www.opensourcecms.com - This site allows you to try out all types of content management systems including blogs before you use them. Since it's open source, they're all free to install and use.
5. Other Scripts If the thought of creating or writing content makes you crazy, let others create it for you. The easiest way to add content to your site is to offer an article directory. Then all you have to do is monetize and promote your new site. Article Dashboard - http://www.articledashboard.com - is a free article script you can use to create your own article directory. It's very easy to customize, and very search engine friendly. It also incorporates RSS, as well as email, allowing you to build a list, as well as promote in RSS directories. Regardless of what solution you choose for building your website, make it search engine friendly, well organized, and rich in content and resources. Choose your tools before you build your website, and you'll build a better website.
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Dolphin00006 has sinced written about articles on various topics from Personal Desktop, Atkins and Adsense. Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Ad sense, Do please browse for more information at our website :-. Dolphin00006's top article generates over 5400 views. Bookmark Dolphin00006 to your Favourites.
Sudhir A. Kumar has sinced written about articles on various topics from Advertising Guide, College Education and Article Writing. Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Google Adsense, do please browse for more information at our websites.. Sudhir A. Kumar's top article generates over 14800 views. Bookmark Sudhir A. Kumar to your Favourites.