After all, don't we all get a huge smile on the dial when we read in our stars that fame and fortune or true love is on the horizon. It makes our day that whole lot sweeter. Just the possibility of a better tomorrow is enough for most of us.
So you want to become a horoscope writer, too? And why wouldn't you. There are not many jobs in the world that can pride themselves on making others feel special everyday right?
So just how does one become a good horoscope writer?
One of the best ways of becoming a good horoscope writer is by reading. That means allocating a portion of time each day to read as many horoscopes as possible and taking notes and comparing writing styles. Take notes on the things that tickle your fancy as well as the things that leave a sour taste in your mouth. By incorporating the best bits and leaving out the worst pieces in your horoscope writing, you are well on your way to becoming a reputable horoscope writer.
Another useful tool in horoscope writing is the language itself. You should always try to sound specific with your wording, yet while actually remaining vague. When reading a horoscope, people tend to say ?That sure does sound like me,? or ?That did happen to me,? because they are trying to make it fit into their life.
Remember, you are writing for the masses not just to indivduals. Try statements like ?An interesting financial transaction is headed your way.? This is better than ?Money is headed your way,? because some people may not get money but rather lose money or spend money. Use the word ?financial? because it is not money-specific, but could refer to trading of goods. Include the word interesting because ?A financial transaction is headed your way,? is too vague and unbelievable as a horoscope. People have financial transactions of some form every day, but when they read ?an interesting financial transaction,? they will try to isolate one of their transactions as being ?interesting.? Most people who read horoscopes try to rationalize them on a subconscious level.
Things that cannot be confirmed work well. Try something like ?A potential romantic interest will talk to you,? or ?Today you will interact with someone who likes you.? They will go through their day and encounter many people. Rather than interview each person they interacted with to find out if any of them secretly have a crush on them, they will quietly think about it on their own, asking themselves which one it was that liked them. Don't say ?A romantic interest will reveal themselves to you,? because that leads to the expectation of something solid, while something vague makes them wonder if that passing smile they got while walking down the street was perhaps something more.
Know who your audience is!
Whether it is a horscope for a daily syndicated newspaper or a children's internet site, you should always know who it is you are writing to, that way you can trailer your writing to meet their specifice needs.
For instance, if you are targetting the readers of the New York Times, write something like ?Your co-worker will make your day.? If you're aiming at a tabloid, try something like ?The alignment of the stars suggests that someone you know will make your day.? Not all target audiences will appreciate the ?stars in alignment? angle. Of course, if you can read the stars, by all means do so. Simply put, think about who is reading it before you write it.
Learning how to read horoscopes
Any horoscope writer worth their salt has a high level of experience reading horoscopes, which is a complex and refined art in itself. At it's very core, the horoscope is a map that is represented in two dimensional chart.
This chart shows the positions of both the Sun and the Moon, as well as all planets at the precise moment of a person's birth. The position of all of the planets are ?fixed? in that moment, and say a great deal about the characteristics of that person. This is known as the birth chart, and it reflects a person's personality, tastes and characteristics. As well as getting to know the birth chart, you need to be able to make ongoing predictions, reading what it likely to take place in a person's immediate future. And indeed it is in making these day-to-day predictions that you will use your horoscope writing skills.
To make regular predictions you will need become familiar with each of the twelve signs and the planets. You will need to have a good sense of the movements of the planets, and how their natural cycles will effect each star sign. To do this, you need to research and study, and keep abreast of astronomical developments.
Whether it is for fun, or taken seriously, horoscope reading and writing is a wonderful thing to delve into. A good way to develeop your knowledge is to undertake courses, and read one of the literally thousands of good introductory books on Horoscopes. Then let your creative side that over by developing a unique writing technique!
The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows. If a company is selling reasonably priced furniture, the headline of their advertisement should be 'Durable furniture for less price'. This headline will attract the right customers who are on a look out for durable furniture as well as low cost furniture. If the customers to be reached belong to a category that are interested in decorating their house with beautiful furniture and aren't concerned about the price to get the right look, then the headline can be 'Change how your house looks by our oriental furniture'.
An instant product seller should be represented in the headline. Researches show that only 20% of readers will read the entire advertisement compare to those only read the headline. If the headline isn't good enough to sell the product, then the investment is wasted. Another possibility is that the content of the advertisement isn't strong enough. A powerful headline can eliminate a portion of the harm.
A newbie mistake is centered the headline to the company selling the product instead of the product. The ads should be direct addressed to his or her interests. Start with 'you' and not 'we'. Don't start to sentence with company name in case the client specified on mentioning of the company name. For example, write 'Got sever cold - Try Tylenol' instead of 'Tylenol - solution for the sever cold'. The product name is top priority to put in the headline, don't forget that trick.
A well phrased headline should include a short description of the benefits of the products, this is an important quality factor. When a customer think about buying a product, the first point is benefits. Important keywords directly related to the benefits should be included in the headline. If combine all of these factors made the headline long, the product advantage should be marked as bold. A good complement of an advertisement is place a visual element in it. A pictures speaks for thousand words. Taking care is this combination, the headline says some part of the story and the visual should say for the rest. Don't repeat the headline for picture.
Don't put so much cleverness in to the headline. There are so many advertisement in a local newspaper or web pages. A regular reader reads the headings of all of them. He or she will be able to classify between a false heading and a winning heading. No false promises or information should be included in the headline. Over smart headlines are good for award competitions, but don't really work with the savvy customers.
The headline should give out a positive feeling to the reader. Negativity should be totally excluded as it not only creates a negative impression but the mind will also be not receptive friendly. It sometimes confuses the mind and it interprets a negative meaning of the message being delivered. Confidence should be reflected in the headline. Don't include any doubtful words like if and but. Conditional phrases are a strict no. The sentence should be in present tense, instead of past or future.
Both Cucan Pemo & Frans Alderden are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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