Writing articles on the internet and expressing them to the web audience is gradually over-taking the conventional media. The influence of Search engines has also changed the overall style of writing articles which are more optimized for the internet. Writing articles is also the best tool to promote your blog or website. A majority of traffic that a web page receives depends on how well it's evaluated by search engines and presented in their results for a given search keyword. Search engines are not humans so it is important that your article is optimized for both web audience and search engines like Google. We have outlined a few important things that one should follow when writing an article which you intend to publish on the internet.
1. Keyword Density: It is important that your main keyword or the theme of the article is repeated multiple times, thus helping the search engine to know what exactly the article is about. For example if your article title is about the 'Problems faced by the Cyclone victims of Burma". Just think, keeping such a long theme as your keyword is not practical, I would personally shorten it to just "Cyclone victims of Burma". Even further (in this context), the major keywords are clearly "Cyclone" and Burma". You should try to repeat these two in your article body multiple times. Induce these words in such a manner so that the overall flow of reading the article is not disrupted.
2. Title of your article: Title should be attention grabbing and should include your keyword, for example "Cyclone victims of Burma - Cyclone problems and issues". You were smartly able to inject the word "Cyclone" twice, (which is your main keyword) in the subject line. Selecting a good title is the most important part of your article.
3. Article Length: Your articles should always be greater than 300 words. There is no upper limit but usually articles between 500 to 800 words are easy to read by most people.
4. Keep interest of users: Break your article into topics and paragraphs. Add some interesting numbers if you can, bold the important sections and even use bullet points if you can. More than anything your article should contain useful content and always try to provide correct information as much as possible. Use examples to explain your point wherever applicable.
5. Personal information: Never mention any personal information like phone number or email address in your article as spammers and telemarketers can get hold of it. But if you are somebody like a Travel Agent and want to receive calls then it may make sense to provide your contact details.
6. Even make money: You can run your own blog and put advertisements on the side. If you are not really tech/html savvy then there are several sites which invite users to submit articles on their site by filling simple forms and making money via Adsense.
7. Write articles frequently: By releasing articles frequently you may eventually make a loyal base of readers who will read your articles on a regular basis.
When writing landing page copy for your web site (or any other marketing piece), don't assume that the reader will understand why he should do business with you. Don't overestimate the intelligence of the reader. Write in such a way that a person who doesn't know anything about your industry will understand what you are saying. Don't worry about insulting anyone's intelligence. Connect the dots.
In addition to producing more sales, a detailed page written for a wide audience will be easier to read. It will flow. The reason is that reading on a computer screen is more difficult than reading on paper. It's hard on the eyes. So short sentences and short paragraphs, along with bullet points and other visual effects, are easier to follow.
Use stories, anecdotes, facts and figures to make it crystal clear to the reader why she must do business with you. You probably won't accomplish this by listing the details of what you do or sell. You must convert those features (of the product or service) into benefits (to the customer). Provide an inventory of all the benefits that will accrue to the customer. One after another. This is no time to be modest.
Give proof that what you say is true. If you have specific training, education, or certifications in your industry that are evidence of your status, then tell about it. If you have specific experience and have accomplished certain results, then tell about it. You will do this after discussing the benefits. In essence, you are trying to entice the reader into purchasing from you, and then using concrete evidence to reduce skepticism.
The final dot that needs to be connected is what action the reader needs to take. Again, don't assume that it will be obvious to the reader what he should do. Tell him what button to click, what phone number to call, when to call, what email to use, when to email, what web site to go to, etc. etc. etc. Use the ideas of scarcity ("supplies are limited") or time constraints ("Offer ends this Friday") as ways to prod the reader into action. People naturally procrastinate, so you have to do something to force action.
Ultimately, no matter how much you study copywriting, no matter how many times you re-write your copy, and no matter how much you scrutinize your copy, it is absolutely impossible to predict what copy will be most compelling to your readers. Therefore, for each ad group in your paid search campaign, you should run two or more ads that link to different landing pages. This way you can generate solid data proving which one works best.
If you follow the above suggestions, you will find that the quality of your landing pages improves, which eventually will translate into more sales or leads. A warning: don't expect superior results overnight. It takes time - time to learn how to write good copy, and time to split-test different versions of your copy to determine what works best. Think of it as an investment in time, that will eventually make your investment in money pay off a whole lot better.
Both Robert D. Thomson & Jerry Work are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jerry Work has sinced written about articles on various topics from Blogging, Home and Internet Marketing. Jerry Work is president of Work Media, LLC, a Nashville-based company that specializes in search engine optimization and. Jerry Work's top article generates over 18100 views. Bookmark Jerry Work to your Favourites.