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[H1227]How To Google Analytics

by Adam Benson, Ada

Since I began using the Google Analytics program my eyes have been opened to all sorts of information that I previously took for granted. Many of the site statistics packages that I had used in the past offered a lot of valuable tools and information and gave me great insight into which of my pages were being hit, how many times, and other typical bits of data. The Google program takes these principles and accelerates them beyond anything that I've seen to date!

Google's analytics tell me all kinds of things down to what screen resolution my customers have on their computers, what color space they're using all the way to what ISP they're using and beyond. They have graphs, pie charts, and lists all built around your site and how its performing. The best part is you can juxtapose almost any of the graphical data with any other set of graphical data that is provided. You can see, for example, how many hits you've received in the last week, compared to how many of those hits were new visitors!

But it goes a lot further than that! The Google analytics program also shows you an impressive interactive world map that shows you which countries, states, and cities have been view your site, when, and how they got there. The program also includes search engine statistics; what keywords are being typed in to search engines to get to your site. It tells you which pages are getting hit the most, how they're searching for it, and what their internet connection speed is! The Google Analytics program is absolutely phenomenal!

Since I've run my sites through Google Analytics, I've been able to see what my customers have been searching for, and if I don't have it, I now have the edge to go get it! I run a video and music production company, and one of our product lines is a long list of sound effects. The Google program has, upon several occasions, turned me on to products (sound fx) that my customers were looking for that I never would have thought about recording. And most of the time I can have those sounds recorded and uploaded in just a few hours. The Analytics update daily, so its like getting custom requests from customers each day!

Another fascinating thing that I've seen on here in relation to traffic is its ability to show you how people are getting to your site. The reason this is helpful is that it shows me what percentage of my customers are reaching me from search engines, which search engines, what percentage of customers are reaching me through referrals, what or where they were referred from, and lastly, what percentage of my customers were direct traffic and what they were typing in to become direct traffic. The information that I'm getting from the referral data is showing me which of my marketing campaigns are working and which ones aren't doing so hot. This daily influx of information allows me to make quick, easy changes to my marketing strategies and track how they're doing on an almost daily basis!

When used in conjunction with Google's other tools, Google AdWords, Google AdSense, Google Base, and Google Business Solutions among others, Google Analytics is a powerful and infinitely useful resource for any smart business owner. If you aren't using this tool you're behind the times and behind your competitors! Google Analytics has more power in its little pinky than just about anything else you'll find on the web. And the best part is... It's Free!

Are you new to the world of Google Analytics? How does it work to help you with your website? This is actually a free service offered by Google that is able to generate detailed statistics to your website. It can also track how your website visitor ends up at your website. It is able to track all the referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links even within PDF documents.

Google Analytics was developed from Urchin Software Corporation's analytics system. The system brought some ideas from Adaptive Path, which product is Measure Map, was acquired and renamed for Google. This software has helped numerous websites in achieving their goals. With the help of this analytics program, you can learn where your visitors come from and how they interact with your site.

With the data collection done by Google Analytics, you will get more information that helps you improve the quality of your site. Perhaps, you need to write better ads or strengthen your marketing initiatives. It also helps you find the keywords that attract your most desirable prospects. Furthermore, you may get to know what kind of advertising pulls more responses and what landing pages and content increase your earnings too.

Best of all, it is free for everyone, no matter who you are, you can enjoy the benefits of Google Analytics. Therefore, you can save your money and spend more on marketing without spending a cent on web analytics. In addition to being user friendly, it provides sophisticated analysis too, so you can expect a high-end analytics. It is scalable for any size site too. Regardless of your size from large and high traffic corporate sites to small just built sites, they always deliver consistent service.

Google Analytics is backed up with technical support resources, which includes Help Centre, Conversion University, user-to-user help forums, an official blog, and in person training that are done by their Authorized Consultants.

Additionally, their system tracks all online campaigns, from emails to keywords, just name it. Best of all, it can track all campaigns regardless of any search engines or referral source. Since all the analytical data tracking contains very sensitive information, Google takes this matter very seriously to definitely safeguard the privacy of your corporate data. You can refer to their privacy policy.

Google Analytics has some limitations. Programs such as Firefox's Adblock and NoScript can block it's Tracking Code. These programs inhibit some traffics and users from being tracked, this will cause a discrepancy in the data collection. Moreover, privacy networks, like Tor will conceal the user's actual location and will show fake geographical data. Meanwhile, users who do not have JavaScript enable or have this feature turned off will also prevent Google Analytics from tracking the users. When users block or delete Google cookies, it will definitely not function at all. This is the largest potential impact that this system is facing, thus resulting in loopholes in its tracking activities

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Both Adam Benson & Cliff Posey Jr are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Adam Benson has sinced written about articles on various topics from Do it Yourself Sunroom, Legal Matters and Computers and The Internet. Adam Benson is the CEO and head engineer of Sleep Deprived Productions. SDP specializes in Video and Audio Effects and Post-Production. To le. Adam Benson's top article generates over 12100 views. Bookmark Adam Benson to your Favourites.

Cliff Posey Jr has sinced written about articles on various topics from PPC Advertising, Computers and The Internet and Software. Cliff Posey, owner of Websites That Succeed provided this info. Get related articles below:. Cliff Posey Jr's top article generates over 27100 views. Bookmark Cliff Posey Jr to your Favourites.