And so far...nothing! No takers. No sign-ups for your ezine. What's going on?
(1) Get solid evidence that people want your product -- and will buy it online.
Even on eBay and craigslist, some products go unsold. Some markets don't buy online, download ebooks or listen to mp3 files: they shop in brick and mortar stores, buy books at Borders and listen to CDs.
(2) Make sure you have targeted traffic coming to your site.
If you have no traffic...well, there's your answer. But not all traffic is equally valuable. Your keywords, positioning or referral site may be attracting visitors who are outside your target market.
(3) Encourage each visitor to begin building a relationship with you.
Often visitors won't buy on a first visit. So you need to invite them to sign up for an ezine, an ecourse, or even a downloadable manual. Some people read my ezine for over a year before they buy from me.
(4) Showcase unique, meaningful benefits for your target market.
Many professionals focus on how they deliver the service instead of how clients feel about their new lives. And you need to tell readers why you're unique - why nobody else can make the same offer.
(5) Make it easy for your visitors to say yes.
Believe it or not, when visiting other people's sites, I often have to hunt around for an order form when I'm eager, even desperate, to get my hands on a product. Ask visitors to buy...and consider adding some bright red arrows to point them in the right direction.
(6) Create a sense of urgency.
Ideally, your product or service reaches readers by connecting to their pain and their toughest challenges. But you also need to suggest reasons for buying today - not next week, not later.
(7) Test...and test some more. For example:
Test 2 or 3 versions of your headline. Sometimes a news-oriented headline actually works better than a sales-oriented headline or vice versa.
Test backgrounds. I once tripled sign-ups to my ezine by changing the background color.
Test the small stuff. Once I compared two google adwords ads. I changed the spelling of one word in the headline - from midlife to mid-life. The hyphenated version attracted 40% more clickthroughs. Go figure.
Bottom Line: Even when experts create your marketing message, you need to keep evaluating the effectiveness of your marketing materials, especially your website. The Internet gurus share one passion: testing and revising. They're constantly enhancing their sites and their messages. And the rest of us need to do the same.
So, we all know that in the core of it all, web site traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and your company's internal organization is well taken care of, it would be time to get to the nitty-gritty of things, generating traffic.
If you already have a site and you think that you are not getting what you're supposed to be getting, then its time to re-strategize. If you are contending in very competitive business industry, you should always be a step ahead of your competition, increasing your web site traffic flow should have been done starting yesterday.
Timing is essential, that's an old adage known to everyone. You should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your web site traffic laden, it should always have been yesterday.
Here are seven surefire secrets to increase your web site traffic starting from yesterday:
1) Invest in good advertising with search engines
Google's Adwords and Yahoo's Overture provide great advertising schemes that are very truly popular. Although this surefire traffic generation way will cost you some money and cause some to shy away from spending money to use it. It is imperative in this case to do so because Adwords and Overture is the best way to increase web site traffic.
You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of sites feature these advertising system and many have signed up to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo's advertising.
2) Exchange or Trade Links with other sites
With exchanging links with other sites, both of you will benefit from the both parties' efforts to enhance your sites' rankings. When one site features another site's link, they could provide each other with the traffic that the other site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more web site traffic and also by trading more links with more sites especially similar niche sites.
3) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company's name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.
4) Search and use proper keywords or keyword phrases for your sites content
Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.
5) Write Articles that can lead web site traffic to your site
Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.
6) Join forums and form online communities
Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Web site traffic will certainly increase because they know that you can provide what they need.
7) Lastly, Offer newsletters.
If many people know what you are about and your existence is shared with many others, you will find a loyal traffic stream that can add another stream of traffic through recommendations. If you arouse the curiosity of your customers they would be pushed to help you with your web site traffic.
Both Cathy Goodwin & Brian Lam are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Cathy Goodwin has sinced written about articles on various topics from Debt Consolidation, Copywriting and Career Change. You have a beautiful site...but is it bringing you all the clients you need? Discover the 7 secrets of websites that really help you grow your business. From Cathy Goodwin, Ph.D.. Cathy Goodwin's top article generates over 22200 views. Bookmark Cathy Goodwin to your Favourites.
Brian Lam has sinced written about articles on various topics from Adsense, Tattoo and Flirting Tips. Brian Lam is an online marketer with experience ranging from affiliate marketing, traffic generation to viral list building. Grab your copy of a proven simple 3-step traffic generation system with easy ways to monetize the targeted traffic into pure profi. Brian Lam's top article generates over 22200 views. Bookmark Brian Lam to your Favourites.