- The web site is hard to use and navigate. Quite a few web sites that I visit are very confusing. It is difficult to figure out how to request more information, how to find out more about the web site owner, and how to get additional information about products and services offered on the web site. If you want to gain more customers online, make sure that your web site is easy to use and navigate.
- The Web site is not compelling enough. Sometimes a web site looks good, but nothing on the web site is compelling enough for me to stop, learn more about the products and services offered or subscribe to the newsletter.
Give your visitors a real reason to stop and read your web site and subscribe to your newsletter. Offer a free special report, or some other product to your newsletter subscribers as a gift; this will give them a compelling reason to subscribe to your newsletter.
- The web site contains too much professional jargon. While your professional vocabulary is second nature to you, your potential clients do not understand it. Make sure that your web site copy is written in plain English, so that everyone can understand it. When your web site visitors understand what you have written on your web site, they are much more likely to hire you.
- No newsletter offered on the web site. Not everyone who comes to your web site is going to be in need of your services immediately. You need to be able to keep in touch with people who come to your web site, but are not ready to hire you yet.
A newsletter is a great tool to keep in touch with your web site visitors, share information with them and educate them about your products and services. Make sure that you have a newsletter subscription form on every page of your web site, and that you offer a compelling reason for your web site visitors to subscribe to it.
Take a look at your web site now, and make sure that you are not making the above mistakes. And if you are, correct them immediately. Making these mistakes is costing your clients.
So the audio greeting craze has finally caught on. How can you make your website stand above the rest? Pump up the volume of your audio, of course!
Folks have found many different ways to utilize this cool feature, here are a few you can try:
1) Be sure to add a little excitement and sparkle to the tone of your voice. Pretend you're telling your best friend about a juicy piece of gossip. (I especially like my tone when I talk about things I LOVE like my kids, or my business) Don't worry about sounding ?hyped? or ?salesy?. Remember to SMILE while you speak ? you can ?see? it when you listen. Practice in front of a mirror ? don't worry, nobody's looking!
2) Greeting. For example, this is your Career Coach Mickey Mouse? thanks for stopping by?(Tell them what to do)? ?Be sure to get your free personality type quiz, the signup is on the upper right hand corner of this webpage. You'll be surprised at what you can learn about yourself!?
3) Product or Service Review. Tell a customer you would like to feature them on your website with a testimonial about one of your products they've purchased. Customers love to see their name in lights!
4) Product or Service Description & features. You know as well as I do that no one really reads EVERY single word of your copy. However; you can add extra punch with an audio sample, excerpt, or description. Folks on Ebay have increased their profits significantly by adding audio to their auctions.
5) Personalization. If your business has different departments, have each department head record a short greeting for that dept's page. ?Hello there, this is Bob Evans; head of shipping and receiving. If you need to contact my department please call yadda-yadda, or email me right away. I aim to exceed your expectations with my world class service.?
6) Assessment/Questionnaire pages. A smart web marketer will have a questionnaire for potential clients to fill out before contacting them for consulting, coaching or whatever. A sample question written on your form might be ?What is your greatest challenge right now?? You can easily have an audio button asking the question again in gently probing manner or in a different way to get your prospect to give you more detail.
7) Don't forget your Thank you pages. You work your butt off to get the sale ? don't blow it! Use audio to re-affirm your customer's decision to do business with you. Thank them for making a wise decision that will significantly improve their problem, make life easier, or give them great joy.
By implementing these simple strategies, you'll be sure to make a mark on your customer and be remembered and REWARDED!
Both Biana Babinsky & Donna Payne are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Biana Babinsky has sinced written about articles on various topics from Home Management, Recreation and Sports and E Books. Biana Babinsky is the online business coach, expert and author who helps solopreneurs and business owners use their web site to make more money. Learn how to increase YOUR web site sales - get her special report,. Biana Babinsky's top article generates over 9900 views. Bookmark Biana Babinsky to your Favourites.
Donna Payne has sinced written about articles on various topics from Build Online Business, Site Promotion and Personal Desktop. Donna Payne is the Creator of the Money & Time-Saving "QuickStart Web Workbook" and builds websites for solo-professionals and corporate entities. To learn techniques that everyone should know when working with a web designer, download your FREE copy now. Donna Payne's top article generates over 1900 views. Bookmark Donna Payne to your Favourites.