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The following your alternatives:
Original Manufacturer Cartridges
You can usually buy them for less if you buy them in bulk. If your printer uses both a black cartridges and a color, you likely use more of one than the other. If you're going to buy them in bulk, just buy the one you use most.
The original manufacturer's cartridges will usually give you the best quality prints out of any of the alternatives. They are the most expensive, however.
Also, if you buy them in bulk keep in mind that they do dry out. Most ink cartridges have a "best before" date on the box. If they sit too long before you use them, the ink may dry out (which means your bulk purchase savings will disappear out the window).
Remanufactured (Refilled) Cartridges
There are many companies that sell remanufactured cartridges. These are basically refilled OEM cartridges, but without the hassle and mess of doing the refilling yourself.
The companies that refill them also usually do a more thorough job of cleaning and testing them than you can do yourself, so they tend to be more reliable.
These cartridges are much like the original brand of ink - they will dry out if they sit too long. Don't buy more than you need to last you for a couple of months, otherwise they may not work by the time you use them.
Do-It-Yourself Refill Kits
These kits let you refill your empty cartridges and are the cheapest option of them all. The bottles that hold the ink until you refill the cartridge are also much less prone to drying out, so these kits have a much longer shelf life.
The refilling process can be tricky, however, for some printer models more than others. It can be quite messy if you aren't careful.
Comparing the Costs
Let's compare the price of each of the above options:
An original HP ink cartridge for the V40 series printer costs about $30 from most stores (black only).
If you buy this ink in bulk from a wholesaler, it will cost about $100 for 4 cartridges, or $25 per unit.
You can buy remanufactured ink cartridges for the same printer for $21 each, or less if bought in bulk.
Finally, a bottle of black refill ink for that printer will cost you roughly $15, and will refill the ink 4 times. This works out to $3.75 per refill.