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[D718]Dsds Top 15 2009

by Melissa Kay, Mel

• Learn how "Year Zero" Project by NIN virally spread to 3.5 million people
• How BlendTec spent $100 dollars to reach out to 200,000 Youtube subscribers
• Find out how Dove Evolution video gathered more than 9 million online viewers worldwide

Do you aspire for your viral campaign to achieve worldwide success? Read on and learn from 3 of the world's top viral campaigns.

1) “Year Zero” project

While record labels lament over their losses due to music piracy, artists like American rock band Nine Inch Nails (NIN) are coming up with innovative ways to inject fun and mystery into the music promotion game.
The elaborate campaign for NIN's 2007 “Year Zero” album, carried out by digital marketing agency 42 Entertainment, is an excellent example of masking the line between an effective internet marketing campaign and pure entertainment.

The trail of clues started with a concert. White, bolded letters on the concert t-shirt spells out a website link that leads fans to the campaign's site. The website designer craftily littered the site with hidden messages and imagery that are connected to the album. Fans also found USB Flash drives containing tracks from the upcoming album scattered in the bathrooms of the band's concert shows. This “people-find-you” approach has become much more effective than spamming online networking sites with website links.

Not only is the campaign a marketing success, it is also a genius from a Search Engine Optimisation point-of-view. The website's source contains mostly text content, which allows search engine to index it.

In the end, “Year Zero” project was a huge success. According to 42 Entertainment's Year Zero Case Study Web site, approximately 3.5 million people were involved with the movement. Since then, the “Year Zero” campaign is seen as an ideal strategy to save the music industry from their business decline.

2) Will it blend?

How do you create a worldwide buzz over a blender that costs $400? Well, you show off how well the blender blends.

Then-new Marketing Director George Wright came up with the idea after watching his R&D team test the product toughness by blending up some wooden boards. He then invested $100 to blend other items and started shooting videos of the operation.

186 videos later, Blendtec's retail sales shot up by 700 percent. The company also garnered up to 200,000 YouTube subscribers, with each video attracting hundreds of thousands of viewers over time. “Will it blend?” was also featured on highly-rated mainstream channels such as The Tonight Show, The Today Show and The Wall Street Journal, further heightening its popularity.

While the commotion over Blendtec's effective campaign has now decreased slightly, the company continues to post videos on their popular YouTube channel and company website to build on their fanbase.

3) Dove Evolution

But not all viral campaigns are about showing off their products. You can carry out a very successful campaign without ever showing what your product does.

Dove Evolution is a 75-second video created by Ogilvy and uploaded on YouTube in 2006. It has been viewed over 9 million times since. Although the video was first featured during 2006 Super Bowl, hype over the commercial continued to be fuelled by bloggers due to its “believe in yourself” message. The commercial mainly focuses on associating their products to warm, happy feelings that one has when she feels confident and beautiful.

Dove's approach to marketing is always about creating a movement that is bigger than its products, and this concept has been well-received so far. The video was featured on television shows such as The View, Ellen and Entertainment Tonight, with bloggers even making Dove Evolution one of the Top 15 most-linked-to videos among bloggers, according to blog-tracking service Technorati.

All 3 viral campaigns are effective in their own ways. As an internet marketing specialist or search engine marketing company, it's important to adopt the right strategy to guarantee a successful viral marketing campaign.

12. Write articles and post to article directories. This is pretty simple. But the key to this tactic lies in the quantity of articles submitted. While the quality is good too, it more likely that the more articles you submit, the more traffic you get to your website. Note that crappy, non-informative articles are like waste materials and time on your part and as a result, get neglected and possibly avoided. If you do not produce articles that people will glean information from, you will end up doing the exact opposite of what you desire –driving traffic away from your website or blog instead of driving them to the website.
Using this seemingly simple technique requires three special ingredients:
* A very compelling Headline
* An interesting body
* A byline that is attractive.

If your headline is not compelling, there is 110% that people would not click through to read your article. That is why you need to pay lots of attention to your headline.

13. Create a viral report. You can easily do this by putting together some pages of articles, or your thoughts on certain things. Then, convert to PDF and include the rights for it to be given away. Be sure to make it clear that they do not have rights to editing or extracting any part of the report. If you decide to give them the rights to extraction, make sure they also include your byline. So, you’ll have exclusive rights. To secure your report, you can use the secure function available on adobe so no one can copy anything or extract anything from your report. The bottom line is your link is in the report.

14. Write a compelling Press Release and submit to PRWeb.com. Note that your press release must be very newsworthy. This is because so many press releases are submitted daily and only those who are newsworthy will scale the test. If you do not have prior experience in writing press releases, visit PRWeb.com and look at the releases you find there. Look for those which grip your attention immediately, then try to write yours to be as compelling as that. On the other hand, get materials that are focusing on how to write Press Releases, visit forums where press release tactics are discussed. Another avenue you might want to exploit is outsourcing the contract to freelance Press Release writers. These can easily be found on websites like rentacoder.com, elance.com, ifreelance.com, journalismjobs.com et.c

15. Purchase Ads in Ezines and Newsletters in your niche. There are three types: Top sponsor ads, solo ads, and classified ads. You can do this by looking for ezines in your niche and paying for ads in those ezines. Solo ads get the highest form of traffic followed by top sponsor ads, and lastly, classifieds. The key to profiting from this is writing an ad copy that will prick the readers’ curiosity enough to click through the link you provided. Usually, using the subject lines such as “Free Report Reveals How to lose 20kg and Reduce your waist line by 10cm in 4 weeks", works like magic because anyone who is on that list is looking for ways to lose weight. As a result, they’ll click through to see what you have to offer.

That is all on generating targeted traffic. If you implement all these tactics, you’ll find that traffic to your website or blog will increase dramatically.

Article Source : coca cola marketing mix

About Author

Both Melissa Kay & Aurelius Tjin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Melissa Kay has sinced written about articles on various topics from Marketing, Teachers. Melissa Kay is a website designers Singapore at Internet Marketing Company - Conversion Hub and actively contributes to forums on topics related. Melissa Kay's top article generates over 5400 views. Bookmark Melissa Kay to your Favourites.

Aurelius Tjin has sinced written about articles on various topics from Website Traffic, Email Advertising and The Internet. Aurelius Tjin is The Publisher of The 'Unstoppable Profits Blog' With Over 22,000 Readers. Discover His Secret Strategies To Skyrocket Your Internet Marketing Business. To Get Free Internet Business Videos, Tips, and Strategies Go To. Aurelius Tjin's top article generates over 14800 views. Bookmark Aurelius Tjin to your Favourites.