Though a successful author, with books ranging from humorous (The I Hate Kathie Lee Gifford Book) to serious (The Copywriters Handbook and The Elements of Business Writing, among others), Bob didn't truly reinvent himself until the age of 50.
First, he spent 25 years as a freelance direct response copywriter, penning more than 70 books, mostly on marketing and business topics.
Whenever an idea of an Internet business popped up, Bob was hesitant to take the plunge. ?I remember telling people, ?I'm really happy doing what I'm doing, and I'm so busy.?? Bob recalls. ?I also stayed away from Internet marketing because I viewed it as too detail-oriented. I'm not a detail person. It seemed like the technical parts were beyond me.?
But when he turned 50, instead of buying himself a flashy sports car, Bob marked this milestone in a different way: he took his information marketing business online. That is why Bob is featured, along with other successful, self-employed entrepreneurs, in a new book, ?The Official Get Rich Guide to Information Marketing on the Internet? by Robert Skrob and Bob Regnerus. The book, out in September 2008, is the sequel to last year's ?The Official Get Rich Guide to Information Marketing.?
Luckily, Bob owned the rights to a series of columns he had previously written for Writer's Digest Magazine on how to make six figures as a freelance writer. He added several more articles and some other content he had created, gave it all to a graphic designer and ended up with his first online info-marketing product - an e-book called ?Write and Grow Rich.?
The title turned out to be very apt, for Bob's new Internet marketing venture raked in wads of cash. Then, he added another product, ?The Internet Marketing Retirement Program,? teaching other mid-lifers how to launch profitable online information marketing businesses.
Of course, no info-marketer worth his salt can forego a killer website to sell his or her products. On his site, Bly.com, Bob has landing pages or domain names reserved for about 50 products. After only a year in the business, he already has 25 products and within a few months expects to add many more. How?
?I am able to take my print books, to which I own the copyrights, make simple updates and convert them into e-books,? he explains. ?For example, I turned a 200-page book into three e-books, and the increase in income derived from the electronic version was dramatic.?
Listen to this: Bob has gone from working 12-hour days to working less than 27 minutes a week on his info-business, and he's already making $200,000 a year.
And he is not done yet. Having already netted 70 orders for his $100 product, Bob is planning to create even more. He also sends out a monthly newsletter, frequently emails to his list, and uses a free reports squeeze page on his website to build his list, cleverly using a variety of means to drive traffic to the squeeze page.
To maximize his chances of scoring a sale, Bob's website is visitor-friendly, including a well-designed order form. ?It prevents lost sales and turns casual visits into sales opportunities,? says Skrob, president of the Tallahassee, FL- based Information Marketing Association. ?It should ensure that customers know what they are getting and what they have to pay to get it.?
Another trust-building website feature, Skrob notes, is a secure order processing system. ?I've seen many beginning information marketers try to collect credit card numbers on unsecured sites, and it just doesn't work,? he says. ?Technically savvy customers will notice if you're not using secure encryption, and many of your customers? security programs won't let them submit orders on unsecured sites, even if they want to.?
Yes, there are ways to ensure sales-friendly website features, Skrob says. ?If you're ready to take advantage of the unique opportunities the Internet provides to information marketers, this book tells you everything you need to know.?
What evidence is there that Hoodia works as an appetite suppressant? For thousands of years the Bushmen of South Africa having been eating Hoodia Gordonii to fight off hunger during their week long hunting trips. For the Bushmen there is no question as to the appetite suppressant power of Hoodia Gordonii - it is a simple fact of life - if you are going on a long journey you chew on hoodia to avoid hunger.
While the Bushmen did not do formal clinical studies, there is thousands of years of real world evidence that eating Hoodia works as an appetite suppressant. To the Bushmen eating hoodia to suppress appetite is as clear as drinking water to quench thirst.
There is also a growing body of journalist who can attest to the powers of hoodia. Here is a piece of the transcript from 60 Minutes (aired in Nov 2004):So how did it work? Stahl says she had no after effects - no funny taste in her mouth, no queasy stomach, and no racing heart. She also wasn't hungry all day, even when she would normally have a pang around mealtime. And, she also had no desire to eat or drink the entire day. "I'd have to say it did work," says Stahl. - Leslie Stahl reporting on CBS News 60 Minutes
Tom Mangold, a correspondent from the BBC News reporting the following after eating Hoodia from the Kalahari Desert... At about 1800hrs I ate about half a banana size (piece of hoodia gordonii) - and later so did my cameraman. Soon after, we began the four hour drive back to Capetown. The plant is said to have a feel-good almost aphrodisiac quality, and I have to say, we felt good. But more significantly, we did not even think about food. Our brains really were telling us we were full. It was a magnificent deception.
Dinner time came and went. We reached our hotel at about midnight and went to bed without food. And the next day, neither of us wanted nor ate breakfast. I ate lunch but without appetite and very little pleasure. Partial then full appetite returned slowly after 24 hours. - Tom Mangold, BBC News reporting on 5/30/03
It is very rare for such established journalist to be so positive on a food supplement. Normally, the media is quick to find fault with any new dietary supplement and point out potential problems. Not only is Hoodia is being positively "field tested" by journalists, they are some of the most respected journalist in their field.
Were any clinical studies done with P57? Yes. In 2001 Phytopharm completed a double-blind, placebo-controlled clinical study in overweight, but otherwise healthy volunteers using the P57 extract from Hoodia gordonii. The participants were split into two groups, one group received the P57 and the other received a placebo. Both groups were told to continue their normal diet and exercise. The results were as follows:
When comparing the P57 group to the Placebo group: The P57 group had a statistically significant reduction in body fat. The P57 group had a statistically significant reduction in caloric intake The P57 had no adverse side effects. On average the P57 group ate about 1,000 calories a day less than those in the control group. To put that in perspective, the average American man consumes about 2,600 calories a day; a woman about 1,900.
Were there any side effects from taking Hoodia or P-57? There have not been any side effects reported from eating Hoodia or from taking the P-57 molecule. Remember, for thousands of years that Bushmen have eaten hoodia gordonii plants with no ill side effects.
How can P57 (and Hoodia Gordonii) really suppress appetite to such a great extent? It is believed that Hoodia (and more specifically the p-57 in the hoodia) imitates the effect glucose has on nerve cells in the brain.
Basically, hoodia fools the brain into thinking it's full when it's not. So, your brain sends the signal that it is full and this cuts your urge to snack on unhealthy food. In fact, hoodia is more powerful than glucose in telling the brain that you are full. Here is how Phytopharm's Dr Richard Dixey explained how P-57 actually works: "There is a part of your brain, the hypothalamus. Within that mid-brain there are nerve cells that sense glucose sugar. When you eat, blood sugar goes up because of the food, these cells start firing and now you are full. What the Hoodia seems to contain is a molecule that is about 10,000 times as active as glucose. It goes to the mid-brain and actually makes those nerve cells fire as if you were full. But you have not eaten. Nor do you want to." -As reported by BBC News Correspondent - Tom Mangold - 5/30/2003
So I will never be hungry if I eat a hoodia plant supplement? Not exactly. We all need food to survive, when we feel hungry because we do not have enough food for the body to function this is called real hunger. You can not completely starve your body no matter how much Hoodia you eat. At some point your brain will figure out you do need food to function.
However, when you feel hungry because your insulin levels are bouncing all over the place, this is called hormonal hunger. It is this hormonal hunger which does in most people's diets. When our blood sugar levels spike and fall, we crave more sweets and carbohydrates. This is why you might crave ice cream at 3am.
The idea of Hoodia gordonii is to use it to stop snacking because of hormonal hunger. You want to continue to eat meals when you have real hunger, but you want to eliminate all the snacking due to hormonal hunger. While hoodia can help eliminate both types of hunger, we feel it is unhealthy skip meals. The real advantage we see to hoodia is to eliminate cravings and snacks when you do not need to eat food.
I hear about diet pills all the time - what make Hoodia different? Most diet pills and supplements work by trying to increase the rate at which our body burns fat. If you think about our body as a machine, calories provide the fuel. If you run the machine (body) hotter, faster and harder - you burn more fuel (calories). I think you can see the problem here - run any machine too hot and hard for long and you can have problems. This was the problem with ephedra. Many people who took ephedra supplements lost weight, but there were serious health risks. Things like strokes and heart attacks were too real a possibility when using ephedra.
What makes Hoodia supplements so different is they really work to prevent weight gain. As much as everyone argues about which is better low carb or low fat - in the end losing weight is a simple equation. Take in less calories than you burn and you will lose weight. It is really simple math, you can not gain weight if you consume less calories than you burn. Hoodia gives you a powerful weapon to fight hunger and therefore take in less calories. No need to run the body hotter or faster or harder, simply you consume less calories and therefore lose weight.
Both Bob Regnerus & Frank Schliff are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Bob Regnerus has sinced written about articles on various topics from Internet Marketing, Adsense and Internet Marketing. Learn more about Ebook Marketing, business Information, how to grow online business on the Internet. Please visit. Bob Regnerus's top article generates over 880 views. Bookmark Bob Regnerus to your Favourites.
Frank Schliff has sinced written about articles on various topics from Hoodia, appetite suppression and Atkins. Professional research on organisational issues and matters that importat. While I promote Hoodia Gordonii Plus, I continue to monitor business and marketing metrics in terms. Frank Schliff's top article generates over 12100 views. Bookmark Frank Schliff to your Favourites.