Today, print/apply label applicator solutions are becoming more commonplace. Improvements in technology and efficiency have spurred increased use of these applicators. Is a print/apply label applicator right for you?

The answer to that question will be based on a few considerations. First, print/apply technology is perfect for those who will be using the same conveyor to process a number of different products in smaller lots. New print/apply technology allows the label applicator to “see" the object and to then make a determination of which label to apply. This means one can avoid having to reload their applicator each time a different product is processed. It also eliminates the need to maintain several different label types, as one basic label can be printed in a number of different ways, as necessary.

If that kind of flexibility sounds attractive, you may also want to consider some of the other benefits of print/apply applicators. They can help to decrease overall labor costs, as they combine what have traditionally been two different aspects of processing into one step.

If you are currently using a traditional label applicator, you may be less than thrilled with its accuracy in label placement. New print/apply equipment, outfitted with “smart technology" boasts very accurate placement and can consistently apply labels to designated areas--even on irregularly-shaped items.

Retooling the labeling system on your line may seem like an expensive and time-consuming endeavor. However, many print/apply users believe the machines compensate for the initial cost and inconveniences quickly via improved quality and efficiency.