Do you ever monitor the open rate of your newsletter campaigns? It tells you how many people actually read your newsletters. In most case the average open rate is 20 ? 30%, but some receive 60%.
So what is the secret of having people eager to receive your newsletters? "It is the content.?
The reason why most people gets poor result is because they spend majority of their time designing a fancy looking newsletter instead of working on the content.
From what I have observed, newsletters that get my attention every single time always stick to the following principles:
5 Second Attention
In sales, the first 5 minutes determines the outcome ? ?order won or order lost.? When it comes to newsletter, it's the first 5 seconds ? ?continue reading or delete.? So always have something interesting to say in the first paragraph.
K.I.S.S (Keep It Simple & Stupid)
When it comes to online materials, I'm one of those with A.D.D. (Attention Deficit Disorder). I really don't understand why some people would spend all their energy designing fancy tables and images or send me a 1000 word essay in an email. I would much prefer if they cut to the chase and get straight to the point.
Value Focused
Most people make the mistake of focusing on product rather than value. Take copywriting for example, most people wouldn't be interested in learning how to write a good sale copy; they are only interested in one thing, which is ?how to get more sales?. So give some thought to what your clients want to read, NOT what you want to write.
Here's a newsletter sample from CopyWritingThatSells:
Hi Friend,
If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers. If you own a vegetarian caf? in the middle of a meat-eating suburb... you could get very skinny... very fast. And if you run ads where either:
a) The wrong people see them OR
b) Not enough people see them
Your phones aren't going to ring... and nobody is going to come into your store... No matter how good your copy is. No matter how good your headline is. No matter how good your offer is. And I see people make this mistake all the time. For instance, about a year ago I was chatting with a guy I know who sells computer gear to businesses? and he was thinking about placing an ad in the Sydney Morning Herald.
What's wrong with this?
My guess is 90% of the people reading the Sydney Morning Herald are NOT business owners? and therefore 90% of his advertising dollar is wasted. What's the alternative? Place ads in business publications where you are reaching 100% of your target market. Or alternatively, rent a list, and direct mail the decision makers within the specific companies you want to approach. You may pay more to reach each individual: however every single person you communicate with is a potential client. It makes a lot more sense... doesn't it? And here's a tip for those businesses who sell products to the general public (like property, clothes, entertainment, home improvement, food or anything else).
If you want your ad to be seen then place it:
a) On the right hand side of the newspaper. Research has proven that right hand side pages get a better result than left hand side pages.
b) In the early general news? as far forward as you can. I always go for page 3, 5 or 7. And pay the loading (usually 30 ? 50%) because my experience shows it's well worth it!
But don't take my word for it. Implement these strategies, measure the results and see what results you achieve in your business.
One final point: Once you start advertising directly to your target market, you'll generate profits so easily, you'll be the envy of all your competitors.
In fact, you'll start stealing so much of their current business, the mere mention of your name will make them shake in their boots.
Chat with you shortly,
Scott Bywater
Copywriting That SELLS
It's no secret that 80% of your time spent writing sales copy should be spent on your head lines. If your headlines don't get read, the rest of your time spent writing the sales letter will go down the drain. So let's look at some headline templates that can help you become a better copywriter and help you convert more prospects into buyers.
Headline #1: Get Rid Of (Problems) Once And For All
Example: Dentists: Get Rid Of That Toothache One And For All
Headline #2 Who Else Wants _________?
Example: Real Estate Agent: Who Else Wants To Live In Their Dream House?
Headline #3 Thousands Now (Name the result that they can get from you, but that they think is impossible or hard to do) Who Never Thought They Could
Example: Thousands Now Play Guitar Like A Rock Star Who Never Thought They Could
Headline #4 (Have, Get, Own, Build) a _______ You Can Be Proud Of
Example: Personal Trainer : Build A Body You Can Be Proud Of
Headline #5 Give Me (surprisingly short amount of time) ? and I'll (give you a result that they wouldn't have expected!)
Example: Give Me 45 Minutes ? And I'll Show You How To Triple Your Reading Speed
Headline #6 The Lazy (name your prospect)?s Way to (goal, result, or condition your prospect wants, that you can provide fort them.)
Example: The Cook's Way To Serve A Home-Cooked Meal
Headline #7 See How Easily You Can (Result you provide) (and how you provide it this new or unique way)
Example: See How Easily You Can Play Guitar Like A Rock Star With This New Way
Headline #8 What's New in (something your prospects want or buys from you)
Example: What's New In Plasma TV?
Headline #9 Do You Make These (type of product or service you provide) Mistakes?
Example: Do You Make These Karate Mistakes?
Headline #10 (Do this particular action) like (a world class practitioner in this activity)
Example: Play Piano Like A World-Class Piano Player
Example: Play Basketball Like Michael Jordan
These are just a few headlines that you can use to boost your conversion rate. Remember, headlines are read by 80 percent of the people before they do any other reading. Very few people will read your letter from top to bottom. Most will scan through the letter to see if it is even worth reading. They have tons of things on their mind, picking up the kids from school, taking out the trash, getting the laundry done, fixing the car, going to work, the list goes on and on. Your headline has to reach out and grab their attention from all of that.
Use these headline templates and play with them. Create scenarios where you would pretend to write a sales letter for a particular business and substitute the results. Practice, Practice, Practice.
Both Lei Wang & Dr. Enigma Valdez, C.h. are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Lei Wang has sinced written about articles on various topics from Advertising Guide, Ezines And Newsletters and Online Surveys. Discover the single most important factor behind long term brand success; the one fatal mistake consultants make in getting free editorial coverage; and the proven method to convert leads into sales.. Lei Wang's top article generates over 5400 views. Bookmark Lei Wang to your Favourites.
Dr. Enigma Valdez, C.h. has sinced written about articles on various topics from Web Development, Education and Web Development. Dr. Enigma Valdez, C.H. is a direct response marketing & copywriting consultant, certified in hypnosis, who uses hypnotic writing to boost your sales conversations. Visit . Dr. Enigma Valdez, C.h.'s top article generates over 9900 views. Bookmark Dr. Enigma Valdez, C.h. to your Favourites.