The following article is one of a series of articles which focus on Article Marketing, Affiliate Marketing and Internet Marketing. All of the articles are based on real experiences and research done over twenty years as a personal and business coach. They are also written in response to questions which I have been asked as well as address common challenges that people have with affiliate marketing, article marketing, and internet marketing or running an online business in general. I sincerely hope that you find the following information of value. One idea, one tip, one clue can make all the difference.
Writing eBooks ? How To Make Sure Your eBooks Are Successful ? Part II
No Kidding, here's the continuation from part I?
The next step in the process is to consider exactly why you are about to write this Ebook. Again, what we are trying to do is make the actual writing part as easy as possible. Of course, as all good writers know, rewrites are always inevitable. for more details go to www.boost-website-traffic.comThe point, however, is to realize that the more that is determined before the writing is started, the less rework that will be required later.
So, why are you writing and going to publish this Ebook? I want to build on my credibility as an authority in this field I want to use it as a means of directing targeted traffic to my website and the products I am selling. I will use it to promote my business. I will use it to promote relevant affiliate programs. I will sell it as a product on my website. I will use it as a giveaway to attract subscriptions to my newsletter. I want to attract affiliates to promote and sell the Ebook I want to be able to use sections of the Ebook as a course to mail to my list and attract new sub script ions
You get the idea and I am sure you can add other reasons.
I hope this will also help you to decide on the structure of your Ebook. Following your introduction, will you use specific chapters or will those chapters have to be grouped into sections. With promotion in mind, whether selling or giveaway, the section or chapter titles are as important as your Ebook title. for more details go to www.success-affiliate-marketing.comThey are in essence the "benefits" that your Ebook delivers to the reader.O.K. Let's start writing this Ebook.Making your eBook Reader Friendly
In part I, we looked at researching and understanding who the target audience is going to be. This should help in guiding you as to how your writing will not only attract readers but also how to keep them engaged throughout the Ebook. Based on your research, you may have identified that the use of some of the following "techniques" works with that audience; others are just good writing practice?
Writing in a personal and conversational tone Keeping paragraphs and sentences short, but vary the length Using an active rather than passive style Using anecdotes or short stories within your chapters Including photos and images Including quick tips and hints throughout Varying the density of the pages Making use of numbered or bulleted lists Chances are the Ebook will be read on the screen so maximize the use of "white" space making it easier on the eyes of your readers; otherwise they will just stop reading after a while Ensuring your Ebook has an easy to read design. Avoid using all kinds of different fonts, lots of different colors and different font sizes otherwise your reader will be tuning out before the end of the first chapter
Who knows, your favorite niche may be insomnia but the last thing we want to do is put our readers to sleep or lose the opportunity to encourage your reader to take your suggested course of action because they didn't get that far! Remember this is reason you decided to write the Ebook in the first place. So, do yourself justice.
Capital Investment in Infrastructure is an interesting component affecting Real Estate investment. It can be one of the most positive influencing factors in property appreciation. Hence, it can never be taken for granted. Frequently, an investor will discover during the examination period of a poential investment that infrastructure improvements are planned. These improvements may be water and sewer expansion adjacent the property or new road to be constructed. In many of these instances, and without a great deal of consideration, the investor aquires as much of the surrounding property without regard to the timing of the purchase.
It is this investment timing that I am most interested in here today. To help determine the best timing of an investment I find it helpful to differentiate the type of infrastructure change. First, separate the target properties into Direct and Indirect Impact Investments. A direct impact investment is one that is immediately impacted by the announcement of an infrastructure project. An Indirect Impact Investment is one that is not immediately affected by the announcement or the early stages of the infrastructure but its value will be significantly improved by the completion of the project.
Lets compare two properties located outside Raleigh, NC, home of North Carolinas Research Triangle Park. The first property is a direct impact property located contiguous Interstate 85. The second property is approximately one-half mile away from the first and has frontage on a secondary road leading to the Interstate 85 intersection.
This area is considered a bedroom community for the greater Raleigh area and is in itself growing at a rate faster than Raleigh and Durham. The I-85 corridor had been developing well prior to the announcement by the North Carolina DOT regarding the re-construction of the highway from Raleigh north to the Virginia State Line, (40 miles of construction). This project would eventually take eight years, cause major delays, re-route traffic and have a major impact on the economy and expansion of the entire corridor.
The immediate response of most investors was to direct their attention to other locations. However, for those who properly analyzed the potential and adjusted the price, selection criteria and timing were able to realize substantial profits from their investments. Heres how.
Direct Impact Sample Analysis
The first property is contiguous to I-85, was in a very active market and priced at about $100,000 per acre prior to the highway re-construction announcement. The value of the property was tied directly to the commerce generated by its access to I-85. The property value was evaluated as a Direct Impact Investment over the 8 year life of the infrastructure project determined by the duration from the project announcement until its completion.
Upon announcement of the project the value of the property dropped from $100,000 per acre to about $70,000 per acre and remained at that level for the first three years of the investment.. In the fourth year of the project life the property began to gain in value at about the same rate as other properties not aligned with the highway, still there was no positive influence caused by the highway project. The primary growth in value came toward the end of the highway project, eighteen to twenty-four months from its completion.
Indirect Impact Sample Analysis
The second property is well off the Interstate and has little or no value related to the interstate driven commerce. Its initial value was $12,000 per acre and continued to grow at a rate consistent with value driven by non-interstate factors. However during the last two years of the highway project the value grew substantially and was in fact pulled by the Interstates commerce generating capability. The transition from no impact to high impact was created by the general maturing of the area and the much increased commerce generating capacity of the improved infrastructure.
It is important to note that the investment quality is substantially higher for the land investor if the investment is made in the Indirect Impact Parcel. Furthermore, timing of the investment can make a massive difference in the rate of return. Comparing indirect impact to direct impact properties, the compounded rate of value growth with respect to the year invested through to the end of the project provides significantly higher returns for the indirect impact property.
The really interesting thing about these results is that for the indirect impact property, years four and five were outstanding however year six fell off to the lowest level during the project life. This is primarily due to the limits of I-85 to continue to drive value. As a rule most of the growth in value was related to the investment in the highway capital improvement. The investment in I-85 over the long haul created a gain in revenue generating capability which forced the property value upward. It is important to note that the growth in the interstate traffic after the completion of the project is slow and its ability to create additional value would also be slow.
These properties will not see really strong growth until a commerce center is established at this intersection. With capital investment in a commerce center there will be value growth similar to the growth we saw with the highway, but it will occur in a shorter cycle time. I would therefore argue that the risk component would be higher and the timing would be more crucial.
Summary
In summary, a high yielding land investments with changing infrastructure must be selected by an investor using differing criteria:
1. The announcement of the change must not directly impact the target property in a negative way. .
2. The investment property will increase in value at the local, not project, driven rate in the early years of the project.
3. The project must have more than twenty-four months of remaining life.
4. Due to its higher yield, the Indirect Impact Investment will create less risk for the life of the project.
5. Timing is of utmost importance for the investment.
6. Direct Impact Investments offer a lower yield and higher risk during the project life.
I have been able to employ this thinking over the last five years and have found the concept applies to any long term capital project.
Both Riju Sharma & Temp are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Temp has sinced written about articles on various topics from Disease & illness, Jewelry and Real Estate. Wayne Machon is a graduate of Rollins College in Management and Economics. He is responsible for developing investment grade opportunities for the clients of Hallmark. Temp's top article generates over 14800 views. Bookmark Temp to your Favourites.