The internet has become a reservoir for buyers and sellers. Consequently, this has to lead to wave of online malls pouring onto the internet. The customers are then left with websites that offer little, if any content, a lengthy URL which is not only forgettable but annoying to type in and a array of products tossed all over the webpage.
A number of affiliate marketers opt for this method of marketing. The reasoning behind it if I offer all my sponsors products on this freebie website Ill not only make money but I wont have to spend any on a domain. The problem is that they never truly take their customers needs into consideration and fail to reach affiliate success.
Everyone that logs onto the internet has a need of some kind. They are either looking for a friend, a weight loss solution, a method to get through their college reading material faster, or maybe just a new pair of hiking boots. Whatever it is, they have a reason for being there. Online shopping differs from offline shopping in that online customers are looking for something specific, they dont normally browse and they hate to be confused.
Given this bit of information the secret to getting more sales as an affiliate marketer is to offer one quality product on a website with a registered domain name.
Instead of signing up with 20 anti aging affiliate websites choose one that you know will sell and then create a website around that. Offer your customers articles that provide hard to find information, create a forum where visitors can discuss what works among themselves, write a newsletter that visitors can subscribe to. The goal is create a community thus building trust. This makes it easier to soft sell your customers without bombarding them with several different products that may or may not relate each other.
Before you begin to set up your website you will first have to have a domain name. Having a paid registered domain name as opposed to a free site on tripod or Angelfire is a difference of night and day. For starters, you appear more professional; you care enough about your business to invest money in it, and with domains being as low as $30 a year you can afford to give this impression.
Secondly, the affiliate success of many websites is dependant on links and there are websites out there that will not allow free domain names onto their site. This makes it hard to get listed on Google and Yahoo and especially Ask.com which only ranks sites that are linked to by other sites.
When choosing a domain go with one that is easy to remember and brand-able. Try to keep it short and simple with keywords that relate to your product. Affiliate success and a website about antiaging could be, anti-aging solutions, anti-aging remedies, stop aging, etc. Even if you do use your name try to incorporate some keywords.
Try and stay with the .com extension. It has become synonymous with the internet and is much more recognized than the .net, .org, .cc, etc.. This is true especially if you will be doing offline publicity and marketing.
Whatever you decide keep your website focused around one thing. Just remember the secret formula-one product + one domain=profits. Affiliate success is then right around the corner.
Here's why: you have LESS than 10 seconds to get your visitors' attention, and show them you've got the perfect solution to their problem. So the first thing they should see is a headline that clearly states the biggest benefit your site has to offer!
If no one sees your headline they are unlikely to see your ad. The most important element of any ad is the headline. One small change here can increase or decrease your response rate by as much as 700%. For example, red font always out performs black!
Everything you say in advertising must be very, very specific. A headline should talk about your customers, not about you because no one cares about your company. It should grab people's attention and get them to read your ad.
A headline should not attempt be cute or clever, unlike ad agency style advertising, it should offer a benefit, provoke an emotional reaction or just get people interested enough to read more. Do NOT mention your company name; it's a waste of space. No one cares about your company, they only care about their problems and how you can address them!
Here are some real examples:
Bad Headline: New Weight Watchers Diet Hit the Shelves
Good Headline: New Diet Burns Off More Fat Than a 98 Mile Run
Bad Headline: New Study from Sydney University Claims 35% of all men are unfaithful
Good Headline: 7 Ways to Tell If Your Partner Is Cheating On You
Which ad is more interesting? Which one grabs you? The company/Institution should never be in a headline.
A good place to study good ads is in the Cosmopolitan magazine. The Cosmo editors admitted that they spend more time choosing good headlines than they do on choosing the articles to put in it! After all if the magazine doesn't get bought and taken off the shelf, it doesn't matter how good the stories are! Anther good resource is the headlines on the Google, Yahoo or MSN homepages.
Here are some powerful headline strategies, which also work extremely in newspapers, magazines and with Google Adwords:
- Offer the biggest promise of benefit - Identify your ideal prospect - Offer news if possible - Quick and easy solution (Here's how to break up a cold) - Ask provoking questions (Are you sick of .......) - Make the reader feel inclined to keep reading
The Advertising Secret Formula That Always Works
Every piece of advertising, every webpage, sales letter, brochure or banner ad that you send out must....MUST .... include ALL of these ingredients.
- A headline that commands attention - Emotionally provocative benefit driven message that states your USP (Unique selling proposition) - A Compelling Call to Action, offer something valuable for contacting you
Not some stupid wimpy statement like 'please contact us for more information....' yeah that's going to make them jump of their seat and lift the phone. Think about it!
Strangely most advertising doesn't include any of these ingredients or at best, there's at least one missing! If you do NOT include all of these ingredients in all of your advertising then please send your advertising budget to a good charity where it might do some good.
Remember newspaper ad reps, yellow pages reps, ad agencies..... anyone who makes money selling advertising will do anything to convince you otherwise, after all that's how they get paid.
Both Jeff Casmer & Jimmy Krangol are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jeff Casmer has sinced written about articles on various topics from Affiliate Programs, Work From Home and Search Engine Marketing. Jeff Casmer is an internet marketing consultant and work at home business owner. For more information on affiliate programs please visit his "Top Ranked". Jeff Casmer's top article generates over 110000 views. Bookmark Jeff Casmer to your Favourites.
Jimmy Krangol has sinced written about articles on various topics from Computers and The Internet, Advertising Guide and Affiliate Programs. Jimmy Krangol is becoming quite a buzz in the marketing world. You can sign up to Jimmy's Free 7 day marketing course "How You Can Make ?4,297 Per Day Sitting at Your Computer In Your Underwear" at. Jimmy Krangol's top article generates over 3600 views. Bookmark Jimmy Krangol to your Favourites.