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[T171]Test Website In Browsers

by Debra Dragon, Deb

Does your website work the way you intend it to? Is it easy to navigate? How's your traffic? You need to know how your website appears to visitors. You also need to track your visitors and find out where they come from, how long they stay on your site and whether or not the click through to your offer. Having a good understanding of these figures means more money in the bank- if you know what to do with them. When you find out the analytics from your site, the next step is to test new copy against the old. This is the only way you can find out whether the changes you make are helping you or simply making things worse. Test, test and test again.

First Things First

The first thing you need to do is test to see how your website looks in different browser and on different operating systems. It's all well and good if your site looks great in Internet Explorer, but what if a visitor comes through Firefox or Google Chrome or Safari? Will your site look the same in all of these browsers? Does it matter if your visitors are viewing your site with Vista or XP or Mac? You need to test your site in a wide variety of options to be certain everything functions properly no matter how someone is viewing it.

In addition to testing how the site looks in different browsers or on different operating systems, pay attention to how long your site takes to load- especially if you have a lot of graphics or images on your site. Once you know your site is displaying properly across the board, you can begin testing various elements on your site or blog to determine how well they are converting to sales. The most common way to do this is called a/b split testing.

A/B Split Testing

A/B split testing is a simple concept. It is basically comparing one thing to one other thing. In other words, with A/B split testing, you change just one element on your page, then test the two sites against each other, and see which one performs better. While you can make more than one change at a time, keep in mind that you'll get the most precise information if you know exactly what change makes a difference in traffic or sales. There are times, however, when you will want to test a radical re-design of your page. If what you have been using is simply no longer performing, it might be wise to change the entire page and then split test to see if you improve your traffic.

One place where many marketers make use of A/B split testing is on their landing pages. In order to get the most reliable information from your split testing, you need to test repeatedly, using the same original page, known as the control, as your stating point. You need to decide how long a time you intend to run the split test in order to get a large enough sample to make an informed decision. This time will vary depending on how much traffic your page gets. Remember to be consistent with your split testing times, so you have accurate figures to compare.

There is a large variety of software available to help you with split testing your copy. You can find free software as well as paid services. The best choice for your business will depend on how much time, money and expertise you have or don't have. There are split testing options available for every price point and skill level.

Having the ability to consistently test whatever change you introduce to your website renders you the power of being able to compare different techniques. See and decide which works best for you. If you are really bent on succeeding, you must be open to the changes you may have to make frequently as a result of your various testings in your websites.

While there are tried and tested techniques for you to follow, coming up with your own style is probably one of the best things you can have as an Internet marketer.

There are many things to test in your website, especially if you are just starting out in the business. Here are a few things that may demand your testing skills as an internet marketer.

Squeeze Page

You must test your squeeze page, if you do have on in your website. Squeeze pages are quite useful in getting desired information from your prospects. So you must always test how efficient your squeeze page is, and be willing to make the necessary changes to it should there emerge to be a better way of presenting yourself in your squeeze page.

Brand and Positioning

You must also test your brand and the positioning of the elements in your website. Has a focus on a certain element improve the viewability of your page? Did it have more response from your prospects? A good way of testing how you are faring is checking how you are doing as compared to your competitors in your target market.

You must be willing to reinvent for a set period of time and check for results. Apply which gained the best results, but don't forget to take into consideration other factors. The biggest mistake to do when testing is to isolate your system amidst a host of other factors that may have contributed to the feedback you received.

Viability of Your Offers

Your offers must also be tested. Did it bring in more buyers or did it get ignored? You must be able to check which of your buyers for the time frame your specified came as a result of your offers. Be it a discount, or an all in one package, you must be able to test whether it worked or not for your prospects.

Frequency

Frequency plays a big role especially when you are following up on your prospects. How often must you follow up? Will you try weekly or once every few days? Test which works. Be open for specific feedbacks from your prospects.

Encourage your prospects to give you feedback with your frequency of keeping in touch with them, as well as other factors that you can modify to suit them better.

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About Author

Both Debra Dragon & Joel Christopher are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Debra Dragon has sinced written about articles on various topics from Blogging is, Finances and Arthritis Signs. Debbie Dragon is a freelance writer providing articles for Trace Media - a New York seo company specializing in getting websites up, and making sure they. Debra Dragon's top article generates over 8100 views. Bookmark Debra Dragon to your Favourites.

Joel Christopher has sinced written about articles on various topics from The Internet, Network Marketing and Marketing. Joel Chritopher is known worldwide as the MasterlistBuilder who can help you generate leads and increase you profits. Find out more at http://www.masterlistbuilder.. Joel Christopher's top article generates over 201000 views. Bookmark Joel Christopher to your Favourites.