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[P94]Past Present And Future Verbs

by Marissa Ranello, Mar

Remember the good old days? You'd purchase a domain name, set up your site (with a few swear words here and there), and place some banner ads (while crossing your fingers for the best banner ad click-through results). This all worked great--for a while; until people managed to avoid our banner ads like the plague. Life got more complex. What were us internet marketers to do? We had to become more savvy. Fortunately for us, the affiliate model was introduced.

Ah, the affiliate marketing model. It never hurts to get a little help from your friends, right? Affiliate marketing networks offer a wide range of advantages to businesses. In short: it's a booming business with dollar signs all around it. Sure, affiliate marketing can be a profitable business, but it can also be very aggravating, time consuming, and antisocial. So here's the big question: Why the heck do we keep putting ourselves through all of this pain? The answer, although seemingly complex, is quite simple: easy money.

The Good, the Bad, and the Ugly

The average person thinks of affiliate marketing as a “get rich quick” scheme for geeks and nerds. Actually, it's the farthest thing from the truth. Nowadays, you're just as likely to find a High School dropout behind an affiliate marketing operation; as you are to find a computer science major.

Despite the revenue advantages, many successful affiliate managers are weary of transparent affiliates. After all, there's a lot of trickery out there. You have to be on the lookout for the ‘Good, the Bad, and the Ugly.' That's right folk, if you're the good guy, beware of the bad and the ugly affiliates. They're out there right now placing infectious adware on an unsuspecting consumer's computer.

As a marketer, it's your responsibility to investigate your affiliates use of adware. Don't turn your head and look the other way. It's OUR consumers that may receive unwanted and/or destructive ads. Can you blame them for becoming angry at the marketer who (perhaps inadvertently) funds adware infections? Of course not. Destructive ads shouldn't even be considered a marketing strategy. It's completely unethical.

The New Guy

In a nutshell, affiliate marketing is a great starting point. If you experience success--run with the ball. Explore additional performance compensation structures. But before you even consider jumping into the game, you should ask yourself the following questions (to avoid business pitfalls):

1). Will affiliate marketing assist you in reaching all of your business targets?

2). Will affiliate marketing have advantages over other types of online marketing?

3). Do you have the time and commitment to run a developing affiliate operation (which will require time to flourish and succeed?

4). How flexible is your budget for affiliate marketing?

Here's some background information for the 'new guy': Time and commitment are essential to your success. While running a network of affiliates doesn't require a college degree, it does require your attention for details. Perhaps this is why merchants find outsourced providers offer a very appealing solution. In addition, the new guy should realize:

• Not everyone will make five figures a month with affiliate marketing. There's a lot of marketers out there. You're the new guy, remember? Find some successful companies that use affiliate marketing. Research them. What did they do to become such a success? Can you duplicate that plan?

• You're not going to make any money eating potato chips in front of the television. If it were that easy--I'd be doing that instead of writing this article on affiliate marketing. Be prepared to devote a lot of time to your business and your affiliate relations.

• Don't take blind referrals from anyone! You'll discover the best affiliate opportunities through your own research.

The Future

In just the last few years, affiliate marketing has become a very powerful force on ecommerce. Every day thousands, if not millions, of merchants rely on affiliate marketing to drive their businesses. But is affiliate marketing all just a big hype? What ever happened to customer service? What strange times we live in; as the value of business is no longer placed on the customer--but on the relationship with whoever facilitated the connection.

This just goes to prove that affiliate marketing is only as good as the people who run it. Remember, there are ways to get your affiliate program noticed; just make sure that you get it noticed for the right reasons.

How good have the last few years been for the GPS business? In the second quarter of 2005, over 1,200,000 GPS devices were sold to consumers around the country. In the same quarter of 2006 that number had jumped to an astonishing 2,400,000 - a leap of 100%! But what is fueling this growth? And what does the future hold for advancement in consumer Global Positioning System devices?

Read out to discover the places GPS is making the most impact today - and the areas that may hold the key to the future of GPS devices for consumers and businesses.

GPS Devices in Cell Phones

Once, the concept of a handheld GPS device would have been a tough sell. But over the next few years, we can expect to see more and more personal GPS devices - small, inexpensive and ultra-lightweight - reaching the market. Also, look for all the latest models of cell phones and advanced smart phones to start coming equipped with real time GPS capability.

And don't think that cell phone makers are pushing GPS technology on an unwilling public. Surveys held by three major cell phone makers found that GPS was the feature "most want to see" in their next cell phone (24% said GPS, 19% said Internet capability)

GPS Devices in Cars

Once the property of only long-distance truckers and military vehicles, GPS tracking and navigation devices have made their way into millions of American and imported automobiles over the past several years. In fact, the devices now come standard in several manufacturers' luxury cars.

Among the benefits these in-auto GPS devices offer drivers:

· Live traffic reports delivered to the device

· Voice activated turn-by-turn navigation

· Touch screen controls on colorful, interactive maps

· Safety features including automated police contact when the car has been stolen

GPS: Making the cars of the future safer

GPS engineers are beginning to take their technology to the next level in terms of driver safety. 3-D modeling technology used in many advanced GPS devices are now being utilized to help cars anticipate turns and obstacles in the road before the driver can even turn the wheel. In these situations, a small red light comes on inside the car, alerting the driver of impending danger.

This same "Jetsons-like" technology would also automate defensive driving by sizing up potential conflict on the road, and directing the car in the best way to avoid it.

Although both seem futuristic, consider the current line of Lexus automobiles that can parallel park themselves - truly a marvel of modern engineering! All these systems use GPS based technology that continues to push the envelope.

GPS helps businesses save money

With GPS technology become less expensive and more accurate, business are beginning to reap the benefits. Many companies report significant savings in fuel costs thanks to GPS systems that let them plan and execute the most efficient travel routes for their drivers. GPS also helps companies keep their drivers safer (and where they are supposed to be) by offering advanced tracking capabilities.

If you love technology (or just have a poor sense of direction) then stick around! The future of Global Positioning Systems looks to be an exciting ride.

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Both Marissa Ranello & Mark Etinger are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Marissa Ranello has sinced written about articles on various topics from Affiliate Programs. . Marissa Ranello's top article generates over 720 views. Bookmark Marissa Ranello to your Favourites.

Mark Etinger has sinced written about articles on various topics from Recreation and Sports, Health and Computers and The Internet. In order to make an educated decision of whatGPS devicewould best suit your needs while staying in your budget, visit. Mark Etinger's top article generates over 110000 views. Bookmark Mark Etinger to your Favourites.