The difference between buying and renting is that if you rent email list, you don't actually get the list of email addresses. Instead, your message is sent by the company, which provides this service. Renting is often cheaper, and it works great, if you don't have to send e-mails to the same addresses repeatedly (some email marketing campaigns become effective only after repeated mailings).
So where do you get the lists?
You can use any search engine (Google, for example) and type in "buy email list", "rent email list", etc. You have to be very careful with the results you get. For example, you will see advertisements from random companies $67.00 one time fee for 500,000+ emails monthly. In another case an average list costs about $50 for 5000 e-mails (if it's a targeted list), so these companies are basically a fraud. They probably do sell you real email addresses. These are most likely lists from free email providers from 2002, with less then 1% or 2% valid e-mails.
How to get a good email list for your email marketing campaign
That is not a secret that email marketing is one of the best online tools you can use to advertise your online business. Why? Because, if you use email marketing properly it drives thousands of potential customers to your site and makes them buy your product or service. Email marketing is also a great tool to gather important information about customers (which is also known as leads generation). You do not have to spend a bunch of money on your email campaign. Email marketing is very affordable (that is important specially if you just start working with internet business). All this benefits of email marketing sounds just excellent, but it is not that easy like it seems to be.
To be successful with your email promotion campaign first of all you need to have a good database of your actual and prospect customers. You need to have a list of email addresses and personal information of the individuals visiting your site. I am talking about real email addresses that people use ones in a while and also about sex, age, salary and other parameters of your customers. That is a very important to get a good email list. Even if you already have one with millions of addresses your email campaign still can be not successful. Why? Let's imagine that you doing real estate in the US. How many Chinese teens which addresses you have in your list will be interested in your subject? To build a list you need to set up a squeeze or sales page where are the visitors of your site can put their names and e-mail address requesting you send information to them (this is also called opting in). The problem is people do not like to leave personal information and give somebody email address. A good way to collect email addresses is offer something free: free software, e-book or gift.
Any way it is going to take a while before you get your personal list of direct email addresses. Another way get a list of the direct email addresses is to buy it from the special email marketing service. It is not that expensive at all and email marketing services provide you with a technical support and email marketing software. That makes your work with email marketing much easier. You can start to create traffic to your site immediately and make much more sales even if you just beginner for the internet marketing.
Did you know that 50% of the population have their annual incomes between $10-35 000, while today's average 50 year old has only $2 300 saved towards their retirement? Yet the internet is full of thousands of home based business opportunities that have the potential to improve monthly income earnings for a lot of people. The reality for those who have ventured into internet business is that only 2% of them succeed, the rest providing the fuel for success to the well established internet gurus!
The 98% failure rate for opportunity seekers has been up to now a rule...that is until the successful launch of completely automated home-based hybridized success systems. The rule of thumb in internet business is that the experienced marketer dumps products on the unsuspecting newbie who buys products with the hope to resell. The need to setup, market and close a sale is insurmountable. The newbie is led to buy often expensive marketing products for which he/she has no skill nor the time to learn how to operate. He/she may be required to send emails, to use search engines, banners and the like to promote his product, all which come at a considerable cost.
The recent move away from the traditional internet marketing schemes to 100% hands-free automated home-based business systems means internet business will never be the same. These success systems literally afford marketers to set up and leave the system to do everything. These new arrivals promise to do all the prospecting, marketing, emailing, customer service, and closing the sales for you while all you need to do is call the operators once in a while to say hi! This new trend in internet marketing is truly mind boggling! Needless to say internet Guru's are rushing to cash on these effortless money making machines well ahead of online opportunity seekers who are often skeptical and often jump onto the band wagon when the guru has had his portion!
But to be fair to the opportunity seeker, exploitation by the experienced marketer means over time the seeker develops a thick skin and becomes impervious to all hype without results that often characterize the internet guru's sales’ pitch.
For the very first time in internet's history however, the newbie has been put at par with the experienced marketer by new technology that drives these new Mighty Behemoths! Now the newbie is no longer needed to buy leads and to engage in expensive bulk emailing. No longer are they required to do search engine submissions, website optimization, MLM, or cold calling!
These new hybrid of automated home based business systems are simply 21st century business automation gone mad! Not surprisingly, with the majority having been launched within the last 1-3 years, it is rightly predicted that these Mighty Behemoths are going to produce their first 6 figure income earners in 2006. What is even more nauseating is the thought that these income earners are now making 5 figure incomes without having to lift a finger! This observation is what makes them way too good to be true, and much more offensive, an object of suspicion to the newbie seeker!
The new breed of 100% automated home based businesses are truly a remarkable achievement thanks to their developers. These systems simply use the power of the internet to propagate across the net to whoso will! You see when you and I search the web we use keywords to look for whatever at all we are about. These new Mighty Behemoths somewhat mysteriously hook themselves to search engines (like Yahoo, MSN or Google) waiting patiently for people across the internet to start typing into their address bars. This is where these amazing hybridized internet driven technology-machines come in. They quickly direct you to their clients’ business opportunity while simultaneously presenting themselves to you.
Not only does this new technology do all the prospecting and advertising for you, it then sorts out your prospects and sell the product for you while all you need to do is check your bank. It is like a scene from a science fiction movie! Only two years ago this sort of automated marketing, sorting and closing would have been completely inconceivable.
Website traffic is the biggest impediment to online success. If website traffic can be overcome then any online marketing and prospecting should pay huge dividends to any Jack and Jill out there. What we now see in the new trend of traffic software development is a fairer effective and legal traffic generating system. The implication on their recent initial success on possibly taking over and completely changing website traffic generation cannot be over emphasized.
One of the most recent of these new arrivals, the MegaWealthy system is truly in a league of its own! The MegaWealthy system is a real business on its own, as well as being a powerful traffic-generating tool for one’s product. It accomplishes both functions simultaneously. It makes you an effortless side income($3000-9000 per month) while it sells your product making sure you have no option but to succeed, all this supposedly hands free! For the opportunity seeker these mighty Behemoths are a honey of a deal, a heaven sent cash generating venture that guarantees a sale everytime.
Twenty first century business online marketing at this level of automation objectively eliminates all reasons why online businesses fail. Website traffic is no longer a problem. Marketing and prospecting are a thing of the past. Cold calling is no longer in the cards and closing a sale – a good riddance!. It is a fascinating set-and-forget revolutionary work of genius that truly beats the competition right on your marks!
While we wait with bated hands the successful takeover of internet marketing at all levels by these Mighty Behemoths in the coming 3-5 years, those left behind in the scramble for these real pearls of great price will be forced to dig much deeper to finance their online business.
The future for online marketing looks much brighter, but the challenge goes on..
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Vincent Molelekwa Molelekwa has sinced written about articles on various topics from Email Marketing. AUTHOR:Dr Vincent Molelekwa, owner of the Automated Prosperity System and CEO of Millennium Empires LLC. Contact:http://www.prosperity-automated-s. Vincent Molelekwa Molelekwa's top article generates over 480 views. Bookmark Vincent Molelekwa Molelekwa to your Favourites.