If you're anything like we were when we first began online, you've almost ceratinly created a brand new website. Then put forwarded it to some search engines and hoped that people would mysteriously show up at your site and buy whatever it is you were selling. After a couple of weeks go by and only a few stray people show up at your website, you make a decision to try and "optimize" your website around your main keyword with an anticipation that you just might achieve a good rank in 1 of the millions of search engines. Another couple of weeks go by and still no luck. At this point you probably give up and decide to either build another website around another target market or just lose all hope and quit. Whatever may be, news flash, as you've probably worked out by now, this is not the right way to go about doing things. In our example, let's create a SEO related website. Before we initiate preparing and writing content for the website, we have to do a slight keyword research. This is VERY important and should not be skipped. To work out our keyword research we should tour a few websites. The first of which should be http://www.goodkeywords.com/. They have a very decently designed keyword tool, and best of all it's free! Once we've downloaded this software, we can enter the most generic keyword for our website into the software. In our example, "seo company in india" would be our keyword. You'll observe that in the screenshot below, Good Keywords will return a list of related terms. The "count" column will then display us how many times the specific keyword has been searched for the previous month within the Overture.com search engine. Generally, you can multiply that number by 8, in order to estimate the number of times that keyword has been hunted within Google for the previous month. You'll remark that "seo company in india" was searched 6,650,000 times during the previous month. Do NOT start off by optimizing for the keyword "seo company in india". Why, you ask? If a keyword is searched that many times in Overture, then 100 times out of 100, the opposition you will have to outrank will be tremedously severe. This is not something you should try to take on right away. For a brand new website, or one you're just beginning to optimize, it's healthier to opt for more particular keyword phrases. We'll confer about this after some times. Let's take a quick look over at Google so I can show you exactly how many websites are competing for this keyword. If you were to optimize your website for this keyword, you'd be competing against over 66 million other websites (web pages)! We aren't familiar with you, but that's an awful lofty goal to start with.