Google, Yahoo and MSN are the biggest giants of the internet world and each and every search engines have a different algorithm to index web pages, to determine the value and therefore, positioning of websites. Most of the webmasters often tends to concentrate their SEO work on Google but Yahoo is also considered as one of the big three along with Google and MSN. By concentrating a little more time and effort on Yahoo optimization it is quite possible to gain heavy traffic for your website. It’s a better option to concentrate equally on Yahoo instead of concentrating only on Google. Sometimes for particular search queries, Yahoo is searched more than Google as it is believed to provide more business oriented results. How to win Yahoo’s heart? Well it’s not a secret anymore, a few guidelines to follow and all your work is almost done.
The Most Important Yahoo Optimization Factor
First point to remember about Yahoo is that it judges content to be the most important factor in its algorithm. Inbound links and other factors are the second priority but websites that provide keyword-optimized content in large mass are Yahoo’s first choice.
Keyword Density
Content is the real king is what Yahoo thinks keywords are equally important from yahoo’s point of view. Yahoo prefers a much greater keyword density than 2%to 3%. Yahoo only includes keywords that genuinely appear on your page and are relevant to your topic.
Using Stems, Inflexions, and Variants of Keywords
Yahoo is much more language based. When one includes synonyms and inflexions of a keyword it will surely be rewarded by Yahoo.
Use some Nearly Forgotten Meta Tags
Yahoo still gives proper consideration to the keyword and description tags in particular. It doesn’t mean that yahoo can easily be duped by stuffing irrelevant keywords and meta tags to your page source. Remember, it only considers keywords that genuinely appear on your page and are relevant to your topic.
Regular, Fresh Content Is King
Fresh, updated and original content is the most considered point during yahoo optimization. The more content you provide the better your website will perform in the Yahoo ranking. So add some genuine updated content to your website and smile, you are the top ranker in Yahoo search results
Yahoo Bot is quite a slow guy
Compared to other search engine spiders the Yahoo bot is comparatively lazy. It doesn’t visit so deeply in to your site and index all the available pages. How frequently yahoo bots crawls the web is also less when compared to other major search engines. Creating a legible sitemap and keeping it updated as regularly as possible is the best way to please the lazy yahoo bot.
Inbound Links
Inbound links are still important to Yahoo, but content is the first priority. Using article directories for getting more inbound links is the best strategy for yahoo optimization.