Seeing growth in your visitor value means several things. The most obvious is that more money is being put in your bank account, but a desirable bonus is that you will have affiliates and joint-venture partners lining up to do business with you. And this is why; aggressive advertising and more payouts for all.

For measuring successful in a businesses or industries there is a basic unit of measure. For retail it is measured in real estate. Square footage to be precise. So the basic unit of measure for sales is the sales dollars divided by the stores square feet. You can also visit at www.adsense-dollar-factory.com Google traffic is charged for on a dollars per visitor basis. Success on Google is also measured in dollars/visitor. Say 100 people visit your site and you make $200 in sales. Then you have a visitor value of $2. This is the most basic success measure you site has.

Your goal in business is to achieve a good value per visitor, or high visitor value.

With a higher value per visitor, you will be in the exalted company of: Nordstrom, Lord & Taylor, Starbucks, Saks Fifth Ave, and Macy's.

With a low value per visitor, you will be akin to retail stores such as the Dollar General, TJ Maxx, Piercing Pagoda and Wal-Mart.

Having a lower value per visitor than that means you are at the bottom of the barrel, scrimping to get by selling at flea markets, or peddling your overstock on E-Bay.

Profit is your goal. That's why you're in business in the first place. But your profit alone doesn't tell you how sleek and effective your sales process is. You might just be getting lucky with unusually cheap click prices.

Visitor value is the measure of what your clicks are actually worth. It's a measure of how smart your web site is, how effective your sales copy is, how powerful your offer is.

How do you calculate visitor value? Simple:

Visitor Value = (Your Total Sales Value) / (Your Number of Clicks) and for more details you can visit at www.adsense-income-exposed.com Say you are making a 50 percent profit margin on your $1000 item and one in a hundred visitors will buy from you. Then your visitor value is 10 dollars. The theory is that you can then spend as much as 5 dollars per visitor for traffic and still break even, and if 1 out of every 1000 visitors makes a purchase then you have a visitor value of 1 dollar and you can spend as much as 50 cents each to buy clicks.

Obviously this is a highly simplistic look at how this works. However this is the salient point: your visitor value can make clear to you the valuation of your clicks and what you need to do with them.