An auto-responder and newsletter service is an invaluable aspect of any website, and it's an effective way to follow up with anyone who has requested to receive information from you by email.

If you plan to do any website marketing, you have probably learned that you need to have a good product, good price, a qualified customer with a need, and a unique selling proposition — but that's not all.

You need a list. This is a list of people who have found your website worth while. A list of people who want to hear more about what you are teaching and perhaps people who will turn into a buyers of your goods or services.

When you send a broadcast out to your list, your readers will think that you have personally crafted this response. Since it is personalized with their first name, they have now way to know that this wasn't written just for them.

I remember when I used to try to keep up with sending personal emails to my list. As the list grew, it became haphazard, and less frequent. I found myself typing and copying and pasting paragraphs over and over....this was not a good, efficient use of my time.

Many times, I would get lost and I couldn't remember whether I sent an email as a follow up or sometimes, I would send them twice.

You will also need an auto-responder service.

This is a software service that helps you to

* Boost your website's traffic

* Turn passive visitors into active subscribers * Convert more sales into income

* Precise subscriber tracking and targeting

* Excellent customer support

Aweber is perhaps the most famous auto-responder service on the internet. They have been in business for over ten years. Their pricing is only $19.00 per month.

* Unlimited lists

* Unlimited messages

* Email newsletters

* Unlimited campaigns

* HTML email templates

* Website signup forms

* Excellent customer support

Oh, one more thing you have to be concerned about: The anti-spam laws. If you use Aweber, you will automatically be in compliance with all the anti-spam laws.

I have been using an auto-responder for years, and I wouldn't be without it. Beware! Start now before you build up a large list on your own. You probably won't be able to add your list to Aweber if it hasn't been created with Anti-spam rules in effect.