Hundreds and billions of websites are being developed worldwide, they are published for various businesses, personal, Nonprofit, entertainment and lot of other subjects. The question here is how do you know if the launch of website was fruitful? Did it fulfill the original requirement? Its obvious that website was meant to build a brand, get some business or generate some fund flow, if that is not achieved, it’s hard to tell that if the launch was successful.
Many of us believe that having a website is good enough to have an internet identity. That is not correct. Developing website is just a first step towards your internet awareness and building an identity. There are many other steps to be concurred to establish an internet identity. Here are few advises that should be taken care while you intend to have a successful website as well an identity that earns you some business.
1. Plan a website with dynamic features; do not plan to have a static version of website in just plan html or flash. Such websites are simple but then you need to have knowledge of tools like dream weaver and photoshop to further update the site in future, or you should be ready to spend money as and when you want updates.
As an alternative ask the web developers that to develop a website with content management, that gives you liberty to change your website content, contact details, products, services on your own without really knowing the advanced tools. Content management systems are simple to use and easy to learn.
2. You should have something on your website that should be bound to update/change frequently, so have a company news or articles or blogs section that you can update your site. This way you have returning users on your website.

3. Do a bit of research on internet and find some good keywords related to your business, use them on your site so search engines can crawl them and your website can be indexed with relevant content.

4. Submit your site to search engines and free directories, this will enhance your website crawl ratio.
5. Create articles related to your products and services, submit them to articles directory sites and provide a link to your site in author resource sections. This will give one way link to your site and that will build a strong base on search engines to give you keyword ranking.

6. Create blogs related to your products and services, put a link of your site on blog, create RSS of them ands submit RSS to RSS directories. That will again build a one way linking to your site, google will know that this website is now popular externally. So that you get keyword rank on google.