What's the first and the foremost thing that any website design company would ask a client before initiating their project? Think? Who is your target audience or what specific section of the population you want to target upon? If you don't know that then dude! You are in serious trouble. You cannot expect your website to cater to the needs of all the people. So it's better to be specific and specialize in one branch of the field whosoever it may be.

If one look at the chain of stages that takes place while designing a website, then the basic link between all these stages is the idea about the target audience that have been decided upon before hand. In fact, all the decision whether regarding the content, style of writing, graphics and sounds and other technologies to be used are taken in lieu of the type of viewrship you will get. For instance only, if you are going in for Website Development from India for the internal use of your own company staff, then the generalized audience gets more specific. Further more if you decide upon the level of their technical expertise, it will also help in specifying the website design company as then you can give the details in technical languages without explaining it.

There are a few pointers that certainly should be kept in mind while designing a website.
(1)Education- must be aware of the education qualification of your audience, college students, and school kids. It helps in deciding upon the style of writing.
(2)Technical training- awareness about the kind of expertise they boast so as to facilitate assumptions regarding their mindsets.
(3)Medical conditions- your audience if in need of some medical attention like a website for blinds should accommodate good sound in its website design hired especially from India.
(4)Graphical orientation- the graphical scheme of the website should be planned in accordance with the needs and preferences of the target audience, what attracts them the most, what facilities they would be looking in the site.
(5)Other areas like HTML coding, screen resolution, graphic format, loading time, content etc. too come under the surveillance of the people targeted.

It is not difficult to find a good professional website design company especially if you are in India, but it is rather difficult to decide upon the targeted audience. So do take care and precautions while finalizing it as your whole website design depends on it. Go hire from India to remove all these tension I would suggest.