The first element is copy, without much copy your website will never rank anywhere.

This is because search engines have programs called spiders which go out and scour the web – they read and index text.

The spiders cannot read pictures, flash or pretty designs. Many website owners or website designers are obsessed with creating sites that look good. Unfortunately, a great looking website with no visitors is worse than a bad looking website with lots of visitors.

As previously mentioned search engine spiders recognise certain text, this text is called “Keywords”.

Keywords are individual words or phrases that you would like your website to rank for.

Now everyone wants their website to rank for single words like: “Watches”. However, this is not suggested because single word phrases are too generic and competition is fierce for single word search terms.

So, apart from not being able to rank for the word, you won't get the right type of customers ringing you.

Instead of people wanting to buy a cheap watch, you will get people ringing you wanting to buy a Rolex.

The best advice is to go after two or three word search terms that are specific to your business.

Now chose as many keywords as possible and spread them throughout your website text. I would suggest repeating your primary keyword phrase at least five times throughout your copy. The ideal number should be between ten and twenty times.

Your website should be content rich, you need it to have many pages with text that has your keywords spread throughout your website.

There is one last formula that you need to consider and that is keyword density.

This is how many times your keywords appear on a page.

For example: If you have 300 words on a page, and your keywords appear 50 times your keyword density of 15%. I would not suggest having a keyword density of more than 20%.