Sadly, many imitators have tried to sully the great name of Chanel by making cheap knockoffs and selling them to all those who wanted to pretend to be rich and famous. It has been especially prevalent in third world countries, such as Thailand and India, where the police do not care for trademarks as we do in America.

For those of you who are wondering what the big deal about Chanel is, let me explain. Coco Chanel (Chanel's founder) wanted a perfume that embodied high-society and empowered women. She spent her life endeavoring to reach her goal, and while she probably didn't expect her perfume to be this big of a deal, she made it a big deal from the start.

Thus, today all the famous personalities in the world including of course the Hollywood beauties are all sporting Chanel perfume, all of which contributes to the popularity and glamor associated with such a brand of which Chanel Number 5 is a good example.

Such free advertising and also the effect of celebrities endorsing Chanel perfume has made millions of women want to own a bottle of such perfume for them, thus contributing to the success of this brand even more.

Of course it helps to have a hundred years to tweak your marketing plan, and that's an area Chanel is not weak in. They have kept an edge on the marketing campaign, such as hiring Nicole Kidman to be the face of Chanel and producing an advertising film starring the actress. They are on top of their game and their profit margin reflects their great successes.

One of the most popular perfumes, Chanel No. 5, was created by a man named Ernest Beaux. He blended ylang-ylang and jasmine with neroli and rose to make one of his most beautiful masterpieces. No one outside the company actually knows the exact blending, but I think we can all agree it's perfect. There is even a rumor that a bottle of Chanel No. 5 sells somewhere in the world every thirty seconds. Whether or not that is true, what is true is this: Chanel is doing very well for its owners.

It usually costs about $80 dollars to get you a 1.7 oz bottle of the famed Chanel No. 5, but if you order from a discount site, you'll get a 2.5 oz for roughly the same price. No matter what happens, Chanel is here to stay and it's no secret, if you want to impress, you need Chanel.