What do I mean by that? Simple.

When most internet marketers start out they are all over the map in terms of the tools available to them and the channels they are marketing in. Spurred on by “gurus” they may try using every marketing trick at once: AdWords, AdSense, blogs, forums, ClickBank, mass emailings, ebooks, you name it. This leads to a lot of time and money spent and concerns about how to get it back.

Suddenly, a few sales trickle in, and there is light at the end of the tunnel. Immediately the marketing method or affiliate program that made the sale is identified. Then, naturally, that method is focused on to the exclusion of all others.

If you made your first real dollar on AdWords, chances are you have since evolved into an “AdWords expert” and if email is where you found success I'll bet you have continued to spend most of your time on email. This is all a perfectly natural process for internet businesses, keep what works, toss what doesn't.

Now that you have your feet under you, however, it's time to go back and revisit other affiliate programs and marketing methods. Your desktop may already be littered with ideas you "meant" to implement. If you ever run short of new ideas don't be afraid to improve an old one: Re-read those ebooks you spent money on before you knew better. Dust off your blog. Re-write your sales letter. Pick up a few new affiliate programs.

Very quickly you'll find that having a little experience puts everything into a new and more profitable context. Techniques that were total failures before will yield results when nourished by your hard earned marketing savvy.