Flash represents the information in more interesting manner enhancing the visual value of a website. Non-stop movie with audio effects creates a dream like sequence online. The use of vector graphics not only improves the functionality of the website, it also helps in getting more number of customers.
Flash movies with proper audio elements that succeed in attracting attention of the visitors stand more chance of leading them to explore other sections of the website. However the length of flash movies should not be very lengthy otherwise boredom may creep in. Animated graphics is also being used in flash movies to generate more effective results. Main advantage of this technology is that, many things that cannot be crafted into words or are complex to explain can be demonstrated through flash designing.
But refrain yourself from excessive use of flash in websites as it would lead to slow loading of sites, also search engines cannot identify flash images for seo purpose.
While designing a website with flash element some points have to be kept in consideration. Like the option to skip should be provided. It is very irritating and boring if everytime a client visits a site has to see the flash presentation. Text in flash movie cannot be read by search engine spiders. However the situation is getting better in some search engines, but also inserts separate text content in HTML text format. This would provide better visibility in search engines and it would get top grades in the design aspect also.
Fix a deadline about creating a flash presentation as it takes longer duration to make it. In case the deadline is short you can first develop the website in HTML and then later add flash elements into it. Use flash when it is really required, and not for the sake of it. Sometimes the site is totally information based where text is more important and flash is not needed or else required in very less amount. So it should only be used when it can add some profit to the website and online business.
Shape up your designing plan in your budget, as flash development is little more expensive compared to plain website design. Flash gives the designers opportunity to use their imagination and creativity in an innovative manner. The trick is to use it sparingly in sites as salt is used in food element to give the taste to it.