Adjustable gondola shelves increase the cubic volume of merchandising space. When a gondola shelving can be adjusted in several different ways, it can function as two, even three shelves in one. Easy Rack knows that stores investing on new gondolas shelves are looking for quality, not quantity, in their investment. That is why we offer the most adjustable gondolas displays available to give store owners more freedom to set up displays that will maximize their opportunity to turn a substantial profit in spite of the problematics of the current recession. Also, in addition to being adjustable, gondola shelving by Easy Rack is also very colorful and attractive, and makes any product it showcases look more eye catching to the busy shopper.

Easy Rack gondola shelves can be adjusted in three important aspects. The first aspect is shelving depth. Shelves that are all the same depth create a problem for stockers. Light coming down from the ceiling gets blocked by shelves on top, falling on the bottom of the rack only partially. This obscures product labels, colors, and pricing and often causes shoppers in a hurry to overlook some of the best products a store has to offer. Adjustable gondola displays make it easy to overcome this. Each shelf can be varied in depth anywhere from 12” to 22”, allowing top shelves to extend slightly less than bottom ones. Light coming down can now reach all the merchandise, filling out the display and putting everything in a more clear and discernible visibility.

Because each shelf can support up to 350 pounds, adjusting gondola shelves vertically creates more cubic space to showcase larger products at eye level.

Imagine what a pain it is to put the best and most expensive items on the bottom of the rack simply to avoid warping or collapsing shelves at the top that cannot support their weight. Easy Rack gondolas do not have this problem. The sturdy frame and strong shelf design allow for larger products to be displayed prominently near the top—an ideal position for Christmas and after-Christmas sales. This saves money for the store owner as well. Rather than having to buy more actual gondola units, the retailer can simply rearrange the shelves within the individual display to create special areas for certain product types and special items.

A standard horizontal width of 48” makes all adjustable gondola shelves ideal as standalone displays and basic units to use in making larger displays.

Aisle shelving of any length can be created by locking double-sided gondola racks side by side. The advantage to using more compact display units in creating store aisles is the freedom and convenience they offer when it comes time to rearrange the layout for the post-Christmas sales season. Also, single-sided adjustable gondolas can fit perfectly at the end of these aisles and save the retailer the cost of having to purchase special end caps for impulse-buy merchandising layouts.

Wall gondolas are perfect as well for small store owners who need to fill a gap in the wall, or who wish to “catty corner” a display in an unused corner. Adjustable gondola shelving is now available in almost every size and color. For the store owner looking to create the impression of larger floor space and a brighter, seasonal look within, Easy Rack has colors ranging from almond and white to gray and beige, and a variety of vertical shelving heights starting at 48” and going all the way up to 84”. Call now for more details.