Create a Successful Restaurant

For anyone thinking of entering into the restaurant business, be careful! Restaurants open up all the time but very few of them make it into the second year before going out of business. Competition is fierce and the market saturated. But, if you think you have the next big idea in restaurants, here are a few ideas to help make sure you succeed.

Location should play an integral role in your restaurant palnning. Strive to find an area that will have a lot of pedestrian and automobile traffic. Verify, however, that there aren't a group of similar restaurants jammed in this area. Chain restaurants tend to have extensive advertising budgets and can overshadow your marketing efforts. Take time to consider any location, especially if it has another restaurant that is similar to yours in food, price,and other qualities.

Great service is part of any great restaurant experience but good help does not come cheap. In order to boost the performance of all team members, consider pooling tips in order to elevate everyone's pay and keep the team members happy. People that cannot stand the thought of sharing their tips with other people on the team probably are best working someplace else.

Especially in the beginning when funds are low, efficiency will either make or break your new venture. Wasted food, condiments, and staff time really eat into any potential profits and anyone with any experience in the restaurant business knows that profit margins are small in the best of times. Keep track of every statistic you can and be sure to follow up on any negative trends immediately.

Customers form a standard about your restaurant food, service, and general experience. Make sure to provide them with a consistent, warm experience so they will return many times in the coming weeks. To do this, you need to focus on the details of training, food ingredients, and food preparation. If you are trying out a different quality of ingredients, do it in a special or new dish. Don't mess with the old, trusted entrees that customers expect. Test the new ingredients and if they are success you can add the new dish to your regular menu.

If you are serious about opening up your own restaurant, you had better have a passion for the business. The long hours and cutthroat competition will take its toll on you. If this is just an investment, then reconsider going with stocks or mutual funds. They cause far fewer headaches.

Finally, originality is an absolute must (of course I am assuming that you have good food or else, well...). There are thousands of restaurants out there and the ones that break into the market and make it are those that come along with a new idea. Maybe this is in menu selection but more often than not, it has more to do with atmosphere and ambiance. Do not be afraid of being bold and adventurous when planning your theme and menu items. People crave things that are different.

A restaurant is a very difficult business to run and even harder to turn a profit out of. You have to watch every dime carefully and destroy waste with a passion. But, with a great location, friendly and knowledgeable staff, and some bold ideas, you have every chance of turning that great idea into the next big thing in the restaurant business!

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About The Author, David Abagia
David Abagia is the chief writer for, and editor of Restaurants For Allvisit there today for the latest Restaurant advice, and why not sign up for the free Restaurant newsletter. If you want to read more Restaurant articles go to: http://www.restaurantsf.com/articles
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