The Pricing Concern

By: Jake Marsh

Pricing a home is one of the most important aspects of home selling. The price that a home is listed for can drastically affect the bottom line closing price as well as the traffic that the home receives. Is it possible that overpricing a home will result in you the seller seeing less money at the end of the sale? Sure. If your home is overpriced then buyers will simply pass over your home in favor of homes that are more reasonably priced. This will result in less traffic for your home and the inevitable price reduction. The unfortunate part is that usually it takes dome time for the price reduction to happen so by the time it does, the home has already been on the market for some time.



With your home having been listed for some time, the incorrect price has already eliminated many of the most promising buyers and the home may have picked up some negative reputation for being listed for so long. This is a common occurrence in the real estate industry, homes listed for long periods of time lose their market momentum. When a home is first listed it creates a buzz amongst local realtors and home buyers, that buzz can be translated into a quick sale if the price is right. As the home stays on the market longer and longer without selling it begins to develop a bit of a stigma. Maybe something is wrong with the home itself, or maybe it's just the price. Either way, a home that has been listed for a long time has considerably less appeal than one that is new to the market.

The risks of improper pricing can play havoc with a home sale. Be sure to take into account the current market trends, pricing of homes listed and sold in your area, and other comparable properties in deciding a price for your home. Pricing your home properly is one of the best ways to ensure that your home sells quickly and is competitive in the market.

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