Barry Hurd is President, author, speaker, and voice of 123 Social Media - Brand Control Management. He has a history of over fifteen years working on numerous innovative efforts with online business models: past projects have included NIKE, REI, TMP Worldwide, Monster.com, Verizon Superpages, Intuit, and RIS Media.
Business And Social Media With a well organized strategy behind multiple domains, different niche streams of visitors become easier to reach and increase the chance that they will convert into business results... Source : Internet Marketing Online Pg. 15