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Deborah Henken
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Author Specialises in Articles on :
Guide To Marketing
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Deborah Henken
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Deb4
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Integrated Marketing Communications Perspective
Then be sure to put these media types at the center of your marketing campaign. Never forget, 8220The Media Is the Message.8221...
Source :
marketing mix concept
Speeding Your Channels To Success
Starting a channel strategy and program takes well thought out strategy and tactics, investment in time, money and resources, and a channel support organization to ensure channel success...
It May Be Time To Rethink Your Positioning
Review your messages. Do they support your position? Does your audience care? Are they relevant and compelling?. Based on article written by Highland Team and The Hyde Park Group...
Source :
Guide To Marketing Pg. 265
Getting Your Message Out
:
Why Once Is Not Enough
Just because they dont answer the first time, does not mean they are not interested. Remember, you may have to touch them 7 times to make an impact...
Source :
Guide To Marketing Pg. 265
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