Do-It-Yourself Public Relations "Advertising is what you pay for. Publicity is what you pray for." What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make...... Source : Product Marketing
Into The Limelight To stand out in a cluttered world, become a recognized expert There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's h...... Source : Product Marketing
The Big-Pay Off -- Brand Value Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effective...... Source : Product Marketing Plan
Understand Brand Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Interesting...... Similar Editorial : Understand your Car Spoiler by Tracy Dawson. | Source : Product Marketing Plan
Play It Again Sam The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your p...... Similar Editorial : Got Play by Jenny Ward. | Source : Product Marketing Plan
