Every online business owner knows the importance of a killer sales letter but not everyone knows how to write one that?s worth reading - one that draws in the reader with their story and makes them want to buy. A killer sales letter earns its stripes by converting readers into customers 99% of the time. That?s a pretty high conversion rate so let?s just say your letter should be so compelling that it will keep your reader reading every word and purchase products from you. Eben Pagan was once asked why he sends out long ezines and he said something to the effect that prospects won?t read every word, but customers will. The same thing can be said about sales letters.