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Authors; Frederic Moraillon

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Sometimes it feels like business would be so much better without customers. We could go about our internal meetings without problems, set-up strategies that we like and understand, decide where the funds should go...life would be so easy...no customers, no cry (to paraphrase a famous song). Of course, this scenario conveniently forgets that it is the customer who pays our bills. sound-principles.blogspot.com/

Author Specialises in Articles on : Marketing Strategies
Article Directories by Frederic Moraillon, Fre3
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Should You Take Care Of Your Customers?
Points to Remember - The customer should be at the centre of every business strategy easier said than done but not impossible - The 4Ps are gone, move on - Customers are sophisticated and we are a......


Customer Stickiness: A Marketing Conspiracy Or A Sensible Marketing Strategy?
If one of these is not true, then the relationship will hurt one or both parties involved possibly leaving lasting negative memories that travel faster than your advertising does....
Source : Marketing Strategies Pg. 7

Marketing Risk
So the risk here is not just people, time and money, but to be closed minded, not be open to testing, not trying new things, that is the biggest risk of all...


Internal Branding: Delivering Solutions Through Employees
Today, each employee comes with a complex set of behaviours, emotions and attitude that can make or break your brand in a single heartbeat or phone call....
Source : About Branding Pg. 24

Branding Across Borders: Reaching The Global Marketplace
You simply cant escape it. Knowing your customers is the simple and first focus that you should have when venturing globally....
Source : About Branding Pg. 24

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