Public Relations Productivity Should it be measured in “publicity by the pound,” or by how well external audience behaviors help achieve the organization’s key objectives? I opt for holding public relations responsible, first, fo...... Similar Editorial : Public Relations by Jan Fritz. | Source : Sales Improvement
Rat Race Blues E-book Review RAT RACE BLUES: How To Break The Stranglehold Darlene Arechederra DAR N-Centives 476 Old Smizer Mill Rd. #155,St. Louis,MO 63026,636-343-5495 October 2002, ISBN: None, Format: E-book 92 pages, $16.95 http://www.Rat...... Similar Editorial : Microsoft Blues by Tony Dean. | Source : Sales Improvement
Do You Have A Press Package? How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy. Many individuals in the media will ask y...... Similar Editorial : Press Release by Emma okafor. | Source : Sales Techniques
Rules Of The Game We're talkin' about the game of being an expert at what you do. These rules are unforgiving. Break them and a remorseless force simply sweeps you off the board, clicks you off the screen—and you're n...... Similar Editorial : Backgammon Game Rules by pilkster. | Source : Sales Techniques
Who Is Running Your Business? How many times have you heard, "I couldn't make the meeting. My customer needed me." On the other hand, one of my favorites is, "I jump through hoops for my clients."-and then after four months of ...... Similar Editorial : Running Your Own Race by Elena Fawkner. | Source : Sales Techniques
PR Failure Defined Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 745 including g...... Similar Editorial : Natural Foods Defined by Stephanie Yeh. | Source : Sales Techniques
Trade Show Tactics Revealed Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he w...... Similar Editorial : Trade Show Planning by . | Source : Sales Techniques
How To Find An Investment Advisor Do you think you need an Investment Advisor? Hold on before you answer because this is sort of a trick question. Also, I am definitely biased because I am an Investment Advisor. Nonetheless, I think ...... Similar Editorial : Mutual Funds Advisor by Dean Forster. | Source : Sales Techniques
