Page 37, I Write

Online Promotion Beats Traditional Seven-One (Part 1)
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you......
Similar Editorial : HP beats lowered forecast by Julian Yale. | Source : Product and Marketing

Make Your Web Site Work More So You Can Work Less
Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you're like many entrepreneurs I speak with,......
Similar Editorial : Work Is A Four by Eileen McDargh, CSP, CPAE. | Source : Product and Marketing

Cracking The Billable Hours Ceiling
How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap between your goal......
Similar Editorial : The Hunter Ceiling Fan by zupatips. | Source : Product and Marketing

Writing Suitable Copy For The Press
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-lev......
Similar Editorial : Copy Writing by Paul Hooper-kelly. | Source : Product and Marketing

"How To Write Effective Ezine Ads...& Then Some"
When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good reason why you don't want to do that.......
Similar Editorial : Need Ezine Content by Jane Tabachnick. | Source : Product and Marketing

Share Your Knowledge! Write It And They Will Come!
Are you looking for more visitors to your site? Of course you are!!! There are so many ways to promote your business. These days it's; hard to decide which methods are best for your business. One thin......
Similar Editorial : Knowledge is Power by Edward B. Toupin. | Source : Integrated Marketing Approach

The Top Ten Rules Of Effective Networking
Many of us are discouraged by the networking events that we go to. We feel swamped by people just looking to get money from us, and we rarely feel as though the event was worth our time. Yet network......
Similar Editorial : Networking 101 by Sue and Chuck DeFiore. | Source : Integrated Marketing Approach

Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Not a single newspaper knew about t......
Similar Editorial : Reinforcing Front End Protection by Miranda Restelle. | Source : Integrated Marketing Approach

The Damaging Admission--a Persuasive Technique
We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well. But no matter what you sell, a drawback (sometimes several) wil......
Similar Editorial : College Admission by Rakeish Bedesi. | Source : Integrated Marketing Approach

When Elephants Dance On Wooden Floors
Imagine that you've just won a vacation to a beautiful tropical island. You are told it's a magical place where all your dreams will come true. The only requirement is that you must visit a secret ca......
Similar Editorial : Elephants and Teenagers by Rachel Lower. | Source : A Marketing Approach

The Ugly Side Of Internet Marketing, What The Gurus Wont Tell You!
Did that headline grab your attention? I have experimented with many different headlines on my sites and found that you can take the same sales letter yet your sales will increase or decrease depend......
Similar Editorial : Internet Marketing by Dean Phillips. | Source : A Marketing Approach

Profiting From Mistakes
For many years now, getting traffic from search engines when people misspell a word has been a popular technique. I've often read that you should include spelling errors in the meta keyword tag on yo......
Similar Editorial : Make Mistakes by Ronnie Nijmeh. | Source : A Marketing Approach

Hit The Target: Target Your Advertising To Make It Pay Off
Note from author: This article was originally written for people advertising martial arts schools. The principles of targeting are the same no matter what you are advertising. How well you target you......
Similar Editorial : Target These Major Muscles by Karin Manning. | Source : A Marketing Approach

What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Many of Toby's days are spent perched on the t......
Similar Editorial : What Footsie Taught Us by Graham and Julie. | Source : A Marketing Approach

Long Sales Letters Vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all s......
Similar Editorial : Cover Letters by Amit Pujar. | Source : Brand Marketing

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