On the night of October 20, 1997, a 30-year-old religious studies major named Noah St. John had an epiphany that changed his life. While attending a seminar, he suddenly realized the real, hidden reason so many smart, talented, motivated people stop themselves from success ? and saw it had nothing to do with goal-setting, motivation or anything being taught in traditional success literature. That very night, with no formal education in business, Noah decided to form a company to teach people a
