About Writer Phil McCumskey is over 50, bow-legged and dribbles down his chin! His mum and dad are English but he was born in South Africa and like a swallow he flips back and forth. His background is sales and marketing but for the last fifteen years or so he's been a freelance copywriter. He's written copy for radio and print ads, newsletters, speeches, flyers, brochures and website content.
Newsletters - Getting Better Results Okay, so you’ve written your latest newsletter and e-mailed it to your large base of subscribers. Now you sit back and wait to see the feedback you receive. And that’s when reality kicks in. Your ‘open’ rate is low, very low. For every 500 subscribers, only 8 have opened the newsletter and few... Similar Editorial : Writing Business Newsletters by Richard Cunningham. | Source : Writing A Novel
Sizzling Newsletters! Interest Your ReadersYou can obtain an 80% ‘open’ rate, but to do this, you’ve got to interest your subscribers right from the word go. Here are a few things to consider:1. Getting Through?Not sure if your newsletter is cruising through cyberspace and making it all the way to your subscribers? Contact your Internet Service Provider and let them check to see that there are no problems in this area....... Source : How To Bind A Book
The Best Way To Write A Sales Flyer One method, which still proves to be very successful, is by writing and distributing a ‘sales flyer.’ It’s an excellent way to reach a large audience and introduce them to your product or services. If it includes a price reduction or an exciting special offer, even better. Your flyer should be short, simple and be drafted bearing in mind the following four key elements: ~ Getting your audience’s...... Similar Editorial : How To Write Sales by J. R. Beach. | Source : Sales Businesses
