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Improve Your Email Marketing Strategy Apply the new and improved ways of doing things each time you start a email marketing campaign in order to make sure you improve consistently on your email marketing strategy... Source : Email Advertising Pg. 19
Email Marketing Fundamentals It also means that you are sending emails to the ones who have received communications from you. A good place to start are e-groups. These will help you to build your customers loyalty... Source : Email Advertising Pg. 22