About Writer Scott White is President of Brand Identity Guru http://www.brandidentityguru.com a leading brand consulting and market research firm located in Boston, Massachusetts.
Defining Corporate Identity, Brand Identity & Brand Image Corporate identity is a company's visual presence, which involves the corporate logo and design strategy for corporate marketing collateral. Corporate identity does not encapsulate brand identity, which is best defined as the soul of your company. However, a corporate identity may, and often does, ... Similar Editorial : Defining a Long by Charles M. O'Melia. | Source : Web Marketing Strategy
Branding The Ford Motor Company Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here's the brilliant re-positioning they came up with (and it pretty much includes everything):1... Similar Editorial : Branding Fiasco by Eileen McDargh, CSP, CPAE. | Source : Cars
The Makings Of A Marketing Plan Here's how to get a blank look from most business owners, managers and branding, marketing executives. Ask them, "What's your marketing plan?"You'll likely get an answer like this: "Well, I don't really have one of those exactly, but I am doing some corporate branding, direct mail... Similar Editorial : Marketing Through Mobile Marketing by articles4u. | Source : Web Marketing Strategy
What Is Brand Identity? Brand Identity is a promise. One given from business to customer to expect certain things. Whether that promise involves product quality, service, price or a million other things varies from brand to brand. But the one thing common among all brands is the need to be a strong brand.Why is... Similar Editorial : Brand Lo by John Jordan. | Source : Concepts of Marketing
New York IT Consulting New York City is undoubtedly the centre of information technology and where technology meets the business world. IT is increasingly about business and business communications and it networks and systems are expected to serve the needs of business. Gone are the days when an IT department handled all aspects of IT management in house. Today, an experienced and skilled New York IT consulting partner...... Similar Editorial : It Consulting by John Hammond. | Source : Technology Management
IT Outsourcing In Todays Business World Boston and New York companies that have their own IT departments are facing tough decisions on whether to outsource IT administration, IT management, programming and application development, and network maintenance tasks. Foreign currencies have risen making offshore IT services prices no so much of a bargain anymore. Although many IT services contracts are written in US dollars, seemingly...... Similar Editorial : Security in Todays World by Paul Bliss. | Source : Discount Adobe Software
