About Writer Colette Chandler is the owner of The Marketing Insider, a virtual marketing and communications consulting firm. Learn how to market to the Green Consumer at Colette's October seminar http://www.howconsumertrendsdriveprofits.com
Target Women By Lifestyle, Not Gender Women are the influencers for many purchasing decisions for products and services, so it makes sense that many companies direct their marketing dollars largely on the women's market. But that's where the simplicity ends. The women's marketplace is quite broad, made up of various sub-segments, e... Similar Editorial : Hit the target by John Moore. | Source : Search Marketing Agency
