About Writer Go to http://www.loan-officer-marketing.com to get a free copy of Jeff Nelson's Marketing Planning Guide, a 20-page workbook designed to help you outline a strategy to become an Agent Magnet.
Mortgage Marketing Challenges: Dealing With Demanding Realtors Sometimes, in an effort to attract new business, you may be tempted to develop mortgage marketing materials that promise the world. Unfortunately, there are some Realtors that are more than willing to take you up on your offer.One of the challenges of being a full service loan officer is... Similar Editorial : Mortgage Marketing by . | Source : Email Marketing
Marketing To Realtors No doubt that you are making a significant effort in marketing to Realtors. So what are you doing? Are you sending out newsletters and postcards, referring Realtors to your website, giving out business cards? Those are all efforts of marketing, but it does not necessarily mean it is effective.... Similar Editorial : Realtors Bag Of Tricks by Zulika Van Heerden. | Source : Email Marketing
Including Comfort In Your Mortgage Broker Marketing As a loan officer, an essential component of your success is loyalty from Realtors. When you begin mortgage broker marketing, your focus should not be on your rates, service or loan programs. None of these things inspire loyalty the way comfort does.How so? Ask Realtors why they stay wit... Similar Editorial : Mortgage Broker Marketing by jeffn. | Source : Business Marketing Plan
Mortgage Broker Marketing Are you tired of putting time, energy and money into mortgage broker marketing just to end up with an agent that never seems to follow through? Let us say you meet with an agent and feel like you have made a connection. But weeks go by without hearing from that agent. You make follow up calls, it al... Similar Editorial : Mortgage Broker Marketing by jeffn. | Source : Business Marketing Plan
Loan Officer Marketing Do you feel like you are stuck with the same unproductive cold calling techniques? Do you feel like you waste time with agents that are not productive, and find it almost impossible to get into see productive ones?What if you could come up with a technique that would allow you to consist... Similar Editorial : Loan Officer Marketing by Jeffrey Nelson. | Source : Business Marketing Plan
Mortgage Marketing Tips Having trouble getting in to see real estate agents? You may find yourself hardly getting past your introductions before you are tuned out and it is almost impossible to change their minds long enough to give you a chance.There is a way to overcome this invisible wall that comes up betwe... Similar Editorial : Mortgage Marketing by . | Source : Business Marketing Plan
Mortgage Broker Marketing: Do You Speak Mortgagese? You only get one chance to make a first impression. If you aren't using your first contact to really connect with your audience, you may as well forget it. Unfortunately, too many loan officers are trying to capture the attention of real estate agents, but for all their efforts, they might as well ... Similar Editorial : Mortgage Broker Marketing by jeffn. | Source : Search Marketing Agency
Mortgage Marketing Tactics Some real estate agents will never be loyal to one loan officer, instead they give their potential homebuyers three business cards of lenders for them to select from. What do you do if you're not getting a ringing endorsement from the agent? How can you beat the competition, so you get every lead e... Similar Editorial : Mortgage Marketing by . | Source : Web Marketing Strategy
Brand Image Is An Essential Part Of Loan Officer Marketing How do you compare to your competitors? To you, the differences may seem obvious, but to a Realtor, all mortgage companies seem alike. When you meet a Realtor, they automatically assume that you are like every other loan officer they have met. This can make your loan officer marketing incredibly fru... Similar Editorial : Loan Officer Marketing by jeffn. | Source : Web Marketing Strategy
Mortgage Marketing: How To Find Your Niche What do Ann Landers, Dr. Phil and Roger Ebert have in common? Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having ... Similar Editorial : Mortgage Broker Marketing by jeffn. | Source : Concepts of Marketing
