More and more eyes are dividing their time between TV and other mediums, like Internet and increasingly more to mobile devices.

The leading electronics magazine Wired is reporting that Disney has created a new web portal aimed at 9- to 14-year-olds.

These teens and pre-teens will be able to download ringtones and wallpapers to their phones.

They'll also be able to play a mini version of the popular Pirates of the Caribbean game.

Is this a good plan for Magic Kingdom Orlando?

Perhaps. Some parents might not be excited about their kids racking up large bills by downloading ringtones and wallpapers. But it makes great business sense for Disney.