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by Monique Hawkins, Mon

So, after much research, you have figured out what niche market you want to target with your home based business. Now, you aren't sure what product you want to sell. The truth is, the answer is easier to arrive at, and much less expensive to implement than you would imagine. Let's learn the secrets gurus use when creating a product.

In case you are wracking your brain trying to figure this out, relax. In fact, you probably have already guessed it. It's the dreaded ebook! The moaning and groaning is beginning now, but ebooks really aren't that bad! Ebooks have been around for years, but most people in your niche likely will have had only limited experience with them.

Why ebooks? They continue to be cool, and are viewed as cutting edge. They also are easy to create, inexpensive, can be developed quickly, and can be bought while you sleep. It doesn't get much better than that!

Now, the real secret to ebooks is . . . . Drum roll please! DON'T CREATE THEM! Now, if you are a professional writer or just love to write, then this article isn't for you. The rest of you, hang in here! The truth is there are much easier ways to create an ebook than trying to do it yourself. They are:

1. Have someone else do it for you or,

2. Legally steal someone else's book.

There are sites where you can post your projects, and where freelance writers can take a look, and make bids on your projects.

Tips to remember when you go to post your projects include the following:

1. Give as much detail as possible so that freelance writers know exactly what you want. Some writers will be so eager for your project that they will write up a sample chapter based on your information just to get your business. Make sure you also ask the bidder to sign a non-disclosure agreement. This information can be found on the site. You always must register, as well. Buyers can register for free.

2. Always ask bidders for writing examples; otherwise, who knows what fluff you might end up with!

3. Don't ever pay anyone until you have completely reviewed the final product.

With these tips in mind, now on to the second way to create an inexpensive ebook. If you remember, the second secret given was to legally steal someone else's book. How can this be done? The secret is using public domain materials. Anything published before 1923 in the United States is considered public domain. This means that no one owns the copyright of the material, and therefore, anybody can use it.

It gets even better than this. Some books published between 1923 and 1963 may be public domain material if the copyright was not renewed by the 28th year. To be on the safe side, it always advisable to consult a copyright attorney before publishing any work you might find. That said, there are membership sites on the web that have done all the work for you! You just pay a small monthly fee and get lots of great public domain material.

After you get your original book, you will want to have it scanned in digital format. When looking for a company to do this for you, keep these important points in mind:

1. Make sure they do not destroy the original book. The book needs to be returned to you.

2. The company needs to do more than just scan the book. The work has to be editable so you can add your own introduction.

3. There needs to be a week's turn around.

4. Work is kept confidential.

5. The fees are not unreasonable. Examples of approximate prices are:

1-100 pages-$100 101-300 pages-$150 301-500 pages-$200 501+Pages-$250

Now you know the secrets the gurus use to create low cost products for their niche markets. Your home based business can now explode!

Copyright 2006 Monique Hawkins

Email marketing is a highly untapped and highly valuable resource for a business of any size. The most important thing for your business is to discover this valuable marketing tool before your competition does. Customer loyalty is a great asset to your business.

Yes, attracting new customers is great for business also, however, creating a loyal client base is especially valuable. It is a well known fact that retaining customers and getting repeat sales is more cost effective that selling new customers. Using email marketing can benefit your company in several ways.

Generate Repeat Sales

As previously mentioned, a loyal client base is much more cost effective and valuable than attracting new customers. This is true. An email marketing campaign will keep your customers coming back. These fully customizable email messages contain marketing tools like coupons, information about company events, promotions, new products and more. With offers to your customers like these, it will be hard to keep them away from your business!

Gain Valuable Feedback

Don't be surprised when you begin to get responses from your customers. Feedback is an extremely useful tool to help your business better adapt to the needs of clients. For example, you may learn how to better target your audience or who your audience should be. You may learn what the market is willing to pay for products and services as well as what products and services to provide. Getting customer feedback is easy with email campaigns. Take advantage of it!

Get Trackable Results

You'll know if your email was received successfully. You'll know if it was opened and read. Also, you'll know if the recipient used any links in the message to reach your website. Online tracking is one of the best features of an email campaign because it shows you results. You can see for yourself the results and benefits your company will enjoy with email marketing. These are just a few of the many benefits of using email marketing to better your company. Think of aspects like speed, reach, and the inexpensive nature of the internet. The internet is a powerful tool that can be harnessed for your business to achieve its goals. If your business isn't onboard with email marketing, it's missing out. Get involved in email marketing before your competition!

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About Author

Both Monique Hawkins & Tyler Houts are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Monique Hawkins has sinced written about articles on various topics from Keyboard Synthesizer, Wedding Bells and Mortgage Insurance. Monique Hawkins is the small business owner of the online music box store, "Monique's Music Box" located at http://www.my-music-box.com/ She enjoys sharing information. Monique Hawkins's top article generates over 1500000 views. Bookmark Monique Hawkins to your Favourites.

Tyler Houts has sinced written about articles on various topics from Business Loans, Email Advertising and Phones. Tyler Houts is the Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all siz. Tyler Houts's top article generates over 5400 views. Bookmark Tyler Houts to your Favourites.