You can take it a step further and make giving away content an even more powerful way to get free advertising. For example, give your free e-book to one person and allow them the rights to also give it away. Do you see what I'm leading up to? Let's say only 20 people download your e-book. Those 20 people may give away your e-book to 20 more people. That's a total of 400 people that have seen your ad in the e-book. And it just keeps multiplying!
If you keep producing free content over a long period of time it starts building up. Now, take all your free content and create an online directory. You can use your free content directory as a web site traffic generator. You can ask people to add the directory to their web site by linking to yours.
In conclusion, giving away content gives you three powerful ways to get free advertising. You can submit free content, allow other people to give away your free content, or have people link to your web site to give away the free content. My advice is to take it one step at a time and this system will bring traffic to your web site over and over for years to come.
You can write your own articles. Like I said before this method is true free advertising.
Try to take about 15 minutes within the day to write a simple article about your business. Make sure to include the keywords that you think people will be looking for when they search for your business.
It does not have to be great prose. You goal is free advertising. Try writing one article per day and then submit your article to the major free advertising article directories.
If you need ideas lurk around forums appropriate to your subject and read and ask questions. You will surprised how much you learn. The forums may also let you post your articles. This is also excellent free advertising.
The more quality websites who link back to you the more traffic and sales you will get. Remember this is a free advertising method but it is a long term approach which will continue to give you benefits for months to come. So be patient!
You links in the resource section of your ad will generally stay there for the life of the site. This is long term free advertising.
You can also have others write articles for you. You may not have the aptitude or the time to write your own articles. There are many reasonable services which will write original articles for you. Just do a search for "article submission services" on Google.
You may not want to submit your articles individually to each directory. This is free advertising but time consuming. You might want to check out services such as Isnare and Article Marketer which will submit your articles for you for a fee. This is not free but maybe your time is more valuable. In any case article marketing is an excellent free advertising method if not almost free.
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