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[Y73]Your Cell Phone From

by Jim Mackey, Jim

Playphone is among the largest mobile device content providers and competes aggressively with Thumbplay, Flycell and Jamster for the screen space of millions of handhelds. Taking advantage of expanding cell phone and PDA functionality, Playphone provides thousands of games, ringtones, videos, wallpapers, widgets and more to its growing subscriber base. In doing so, they allow their subscribers to personalize their cell phones and handhelds with services that best suit their individual personalities and preferences. Below, you'll discover how Playphone works and get a glimpse of the broad inventory of content you can download from their website.

What Is Available Through Playphone?

As the number of Playphone subscribers has grown, the demand for new content has grown proportionally. Their customers are comfortable with mobile devices and downloading content to those devices. Further, they have an insatiable hunger for content that reflects the latest songs, videos, games and trends. To meet the crushing demand of their subscribers, Playphone has continually added to their inventory of content.

Playphone's subscribers can choose from thousands of ringtones of their favorite songs. They're organized into dozens of categories as well as by artist to make finding particular songs easy. Subscribers can also download games to their mobile devices including popular titles such as "Fast & Furious," "World Series Of Poker" and "Heroes." Like many of its competitors, Playphone offers its users thousands of music videos and animations. Also, because many young cell phone users enjoy putting wallpapers on their handhelds, a huge inventory of photos, movie posters and pictures are available for downloading. Subscribers can choose to receive daily text messages that range from diet tips, horoscopes and daily jokes. Finally, Playphone allows its users to download widgets that can be placed on websites and blogs.

Playphone In The News - Fueling Growth

Because building and growing a subscriber base is so critical to Playphone (and its competitors), they aggressively pursue new opportunities to forge alliances with other content providers. Recent partnerships have included Playphone becoming the exclusive ringtone provider to popular deejay Rick Dees' online store at Rick.com. In late 2007, Playphone entered into an agreement with EMI Music to become a primary distributor for ringtones of the music company's vast storehouse of songs. In the same month, Playphone also signed a deal with Sony Pictures to allow Playphone's subscribers to download content such as games, ringtones and wallpapers from Sony's vast catalog. These business partnerships help provide Playphone a competitive advantage in their market.

Getting Started With Playphone

Playphone has made it simple for potential subscribers to join their service. You can do so by visiting their website from your computer or your cell phone. Once you have subscribed to their monthly service, you'll be alloted a number of credits based upon your subscription level. These credits can be used to download any content you choose. Keep in mind that your wireless carrier may charge a small additional fee for transferring content to your phone.

Americans love their cell phones but we are a fickle group. Although certainly some phones cease to function, many of us simply want the latest and greatest. The average person uses a cell phone approximately 18 months before replacing it. With 200 million plus users in the US alone, this presents an issue as far as disposal. It is currently estimated that there are 500 million cell phones sitting on shelves or in landfills in this country with an additional 2 million phones being added to this total weekly. The EPA has designated mobile phones as hazardous waste due to their lead, mercury, cadium, and arsenic content. Thus, we are faced with the environmental/health issues that arise as well as the economic impact of wasted resources.

So, what are we to do when the time comes to part with a beloved cell phone? There are of course numerous options when you are ready to ?trade up? or trash your phone. For those of you who are wishing to rid yourself of not only your cell phone but also a current cellular contract, it may pay to investigate the option of trading your phone and contract via subleasing. One such site that can assist with this is www.celltradeusea.com.

CellTradeUSA basically connects individuals who wish to get out of a contract with people wanting to get in. You can post a free ad indicating the monthly fee, the minutes, and the remaining contract period that would be assumed. There is a single fee of $19.99 to gain unlimited access to responses from your posting. Once someone is found to assume the contract, the process is brief and simply involves a credit check by the cellular provider and signing a transfer contract. This system allows users to get out of contracts early, pass along their phone to another user, and avoid any early termination fees.

If you are among those cell phone owners who simply wants to trade up without guilt and with less expense than paying full price for the new phone with all the bells and whistles, you might want to check out sites that allow you to ?trade?. One such site is trademyphone.com. This site allows you to send in your old phone and obtain a new phone at a reduced cost. The other option offered is simply taking cash for your phone. (cashmyphone.com) Users are able to determine the value of their phone via a search of the site. Not all models are accepted but their list is extensive. Another program that readily offers cash for old phones is www.simplysellular.com.

If you want to support charitable organizations you can investigate other options. The grcrecycling.com program allows users to sell or donate phones to their choice of several charitable programs. Another program, collectivegood.com refurbishes donated cell phones to provide affordable wireless service throughout the Caribbean and Latin America. Donations to the program are tax deductible. Additional donation programs include wirelessrecycling and thinkgreen.com among many others. Most of these programs also offer organizations the option of running fundraisers by collecting and sending in used cell phones.

One other option for your old cell phone of course is checking for available programs through your wireless service provider. For instance, Verizon Wireless offers the Hopeline program which collects phones from any provider to assist victims of domestic violence. They also conduct a battery recycling program. Similarly, T-Mobile has a ?Get More, Give More? program for recycling batteries, PDAs, accessories, and phones to benefit charities.

Once you've decided it's time to part with your cell phone there really are numerous options. You can simply search on line for the recycling or disposal program of your choice, terminate services for your phone, clear the memory, remove the SIM card, and move on.

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Both Jim Mackey & Christine Peppler are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

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